Skim&Ruru: Where Skater Chic Meets Cosmic Shores
Discover the new gnarly era of street style, now officially launching in the UAE
Dubai UAE, September 2024: Introducing Skim&Ruru, UAE’s latest fashion label set to redefine streetwear with a splash of surf culture. Born from the sun-soaked streets of Dubai, Skim&Ruru is more than just a clothing line – it’s a lifestyle, a movement, and a tribute to inspire those who ride life’s waves to the fullest.
The core of Skim&Ruru’s collection is its standout shirts and swimwear, designed in vibrant and whimsical prints. Inspired by the vastness of space and the mysteries of the cosmos, the collection highlights the founder’s love for global travel and artisic expression. This one-of-a-kind apparel line is unique to its core and ready to make a splash in the UAE’s street style scene.
Founded in 2019, the brand is the brainchild of a roller skater enthusiast, skateboarder, surfer, and artist. Skim&Ruru was born out of her passion for clothing that effortlessly transitions from the beach to the streets, and everywhere in between.
Dubai may be famous for its glitz and glamour, from glittering malls and towering skyscrapers, but those who grew up here in the 80s know there’s a different side to the city – a side where kids turned desert dunes into playgrounds, and the roads became racetracks. Skating and surfing might seem foreign when you think of Dubai, but for the founder of Skim&Ruru, these were the ultimate escape.
Skim&Ruru isn’t just about looking ‘rad’ – it’s about feeling ‘rad’ too! From old-school skate and surf culture that creates clothing that’s as authentic as it is stylish, it’s also about building a community.
Whether you’re shredding the board on the half-pipe, or catching some waves on a hang ten, Skim&Ruru is here to make sure you do it in style.
Join the movement today, and let’s ride this wave together. Shop their collection at https://www.instagram.com/skimandruru/.
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About Skim&Ruru:
Skim&Ruru emerges as a fresh and enigmatic force, blending the pulse of urban streets with the spirit of the surf. This brand, now launching in the UAE, invites you to explore a collection that captures the essence of both adventure and street style, all into one.
