Carrefour partners with Dubai’s Desert Vipers to promote healthier and more sustainable lifestyles in the UAE
Dubai, United Arab Emirates, 10 January 2025: Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in the UAE, has partnered with Dubai-based cricket team, the Desert Vipers, to promote healthier living and more sustainable food choices, while nurturing the next generation’s love for cricket.
The collaboration features the Desert Vipers Schools Programme, reaching over 12,000 students annually through GEMS Education and other educational partners. The programme leverages Carrefour’s “Choose Better” initiative, providing students with access to healthy food options, educational resources, and rewards. Carrefour customers can also win Desert Vipers live match tickets and merchandise or encourage their children to try out the pop-up cricket nets in select City Centre malls while they shop.
Further demonstrating their commitment to a greener future, the Desert Vipers will host their “Sustainability Match” on January 18, as part of the ILT20 league, where Carrefour will provide healthy snacks and juices to 150 children in the Fan Zone.
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Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
For media inquiries, please contact:
Desert Vipers Media Relations (Sustainability): hannah@thedesertvipers.com
Carrefour Press Office: farah.talaat@ogilvy.com
About the Desert Vipers
The Desert Vipers are one of six teams competing in the UAE’s International League T20 (ILT20). Owned by Lancer Capital and renowned for both sporting excellence and a deep commitment to sustainability, the team champions the United Nations Sports for Climate Action framework, aiming to cut its carbon footprint by 50% by 2030 and achieve net-zero emissions by 2040.Central to this mission is the Desert Vipers Schools Programme, engaging thousands of children across the UAE in cricket, while fostering education on healthy living and environmental stewardship. In January, the team will release a detailed Plastics Report, showcasing its efforts to combat plastic pollution. From recycling unused kits into fan jerseys to slashing plastic waste, the Desert Vipers are redefining environmental responsibility in sports. By innovating on and off the field, they inspire future generations to take meaningful action for the planet.
About Majid Al Futtaim and Carrefour:
Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa and Asia. The Group employs 43,000 people, with owned assets valued at US$19 billion and has the highest credit rating (BBB) among privately held corporations in the region.
The Group has owned the exclusive rights to operate Carrefour in 12 markets across the Middle East, Africa and Asia, under Majid Al Futtaim’s distinct logo and name, since 1995.
To meet the growing needs of its diverse customer base and communities, Carrefour offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Carrefour provides access to an unrivalled choice of quality products, at unbeatable value for the 770,000 customers it serves daily. Committed to supporting local economies, producers and suppliers in the communities it serves, Carrefour resources over 80 percent of its products from the region.
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