Y2K ICONS MEET THE FUTURE WITH THE BERSHKA SS’25 SERIES
From soft neutrals to standout textures, this drop rewrites the rules of modern femininity
Dubai, United Arab Emirates—Monday, 21 April 2025: The BERSHKA SERIES returns for the SS25 season with a contemporary vision of the past and future. The new drop explores the juxtaposition between minimalism and maximalism, reimaging iconic pieces from the 2000s with a contemporary and imaginative perspective.
The pieces from the BERSHKA SERIES bring back symbolic 2000s silhouettes reimagined through a modern, edgy lens. Y2K references show up in all the right ways, fused with femininity and trend-forward details, exuding an unexpected, rule-breaking, and effortlessly wearable aura.
The palette is a young fashionista’s moodboard dream—with dreamy baby blue, sleek black, soft vanilla, and urban grey—punctuated with zebra and stripe prints for that graphic pop.
The BERSHKA SERIES’s innovative materials take center stage, with beads on denim, fabrics that capture light, and 3D camellia and seashell applications in accessories and jewelry.
This drop is more than just a drop—it’s a moment, made for those who set trends, not follow them.
The BERSHKA SERIES is now available in Bershka stores across the UAE and online on the website.
About Bershka:
Founded in 1998, Bershka is a dynamic fashion brand under the Inditex Group, catering to young, trend-savvy consumers who embrace the latest styles in streetwear, casualwear, and statement fashion. With a strong presence in over 70 markets worldwide, Bershka blends innovation with creativity, offering collections that reflect the energy of urban culture, music, and emerging trends.
Bershka’s stores are designed as immersive fashion hubs, providing a unique shopping experience that merges digital innovation with bold aesthetics. The brand’s commitment to sustainability is reflected in its Join Life initiative, which prioritizes responsible materials and eco-conscious production practices.
From everyday essentials to standout pieces, Bershka remains a go-to destination for those who live fashion with attitude.
