Milano Enters Petcare Arena with ‘Petshouse’ Launch, Donates to RAK Welfare Centre
Dubai, UAE July 2, 2025 : Milano by Danube, a market leader in bath and home solutions, has officially stepped into the Petcare industry with the debut of its new lifestyle line, Milano Petshouse. The brand unveiled its smart, design-forward range of pet products—marking a significant expansion into the booming pet lifestyle market.
The Petshouse collection, tailored for modern cats and dogs, features everything from sleek grooming kits and travel carriers to smart feeders and hygiene products. The centrepiece is an app-enabled Smart Litter Box, capable of self-cleaning, controlling odours, and syncing real-time usage updates, offering a tech-savvy solution for UAE’s growing community of indoor pet owners.
Other high-tech offerings include Wi-Fi smart feeders, which allow remote, portion-controlled feeding with live notifications, and stylish water fountains in multiple sizes that mimic running water to boost pet hydration.
In a gesture reflecting the brand’s commitment to community welfare, Milano kicked off the launch with a CSR initiative at the RAK Welfare Centre for Animals, which shelters over 1,400 rescued pets. Milano Director Sahil Sajan personally visited the centre, donating a variety of Petshouse products and engaging with the animals and staff.
“Milano Petshouse isn’t just a product launch but it’s about changing how pets live in our homes,” said Sajan. “With pet parenting on the rise across urban UAE, we wanted to create a range that marries innovation, convenience, and compassion.”
The Milano Petshouse range is now available at all Danube Home showrooms and online at www.danubehome.com. The launch comes at a time when the UAE’s Petcare industry is experiencing rapid growth. This surge is fuelled by a sharp rise in pet ownership, alongside trends such as pet humanisation, increased spending on premium pet products, and the growing popularity of pet tech. As veterinary services and accessory markets expand across the region, Milano’s smart, design-forward offerings are well positioned to meet the evolving needs of the UAE’s modern pet parents.
