Levi’s® Brings Its Viral Batwing Logo Moment to the UAE, Celebrating the Power of an Iconic Brand Symbol
The globally celebrated covered logo installation arrives in the UAE, inviting consumers to experience the cultural moment firsthand
Dubai, UAE – June 2026: Following its viral global moment, Levi’s® is bringing its iconic covered logo activation to the UAE with installations now live across selected Levi’s stores.
What began as a creative exploration of one of the world’s most recognizable brand symbols quickly captured global attention, sparking conversations around brand recognition, cultural relevance and the enduring power of iconic design. By partially concealing the signature Levi’s® Batwing logo while preserving its instantly recognizable shape, the activation demonstrated that true icons are often identifiable even without being fully revealed.
Now making its Middle East debut, the installation invites shoppers in the UAE to engage with the moment themselves — experiencing a playful take on the Batwing logo and celebrating the symbol that has represented originality, self-expression and authentic style for generations.
With more than 170 years of heritage, Levi’s® has continuously evolved while staying rooted in the cultural moments that shape how people express themselves. The activation reflects the brand’s ongoing connection with creativity, community, and the power of timeless design.
The Levi’s® covered logo installation is now on display across selected Levi’s stores in the UAE.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world — capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
