Max Fashion’s Back-to-School Collection for Kids Stays in Full Swing Ahead of Term
Back to school, sorted and easy on the budget: Max Fashion, the Middle East’s leading value fashion brand and part of Landmark Group, has the whole new-term list covered with its Back-to-School Collection for kids, bringing everything families need under one roof, with Buy 1 Get 1 Free on school bags in Saudi Arabia and a flat 40% off across the rest of the GCC, in-store and online.
Spanning apparel, school bags, stationery, lunch boxes, water bottles, shoes and hair accessories for boys and girls aged 2–16, the range pairs trend-led, mix-and-match everyday dressing with durable, on-trend essentials, so parents can tick the whole list off in a single trip. Fan-favourite characters run right through it — Sonic, Disney, Marvel’s Spider-Man, and K-pop Demon Hunters turn up on everything from graphic tees to backpacks, lunch boxes, and water bottles, making school-day basics something kids are genuinely excited to carry. The collection is available now across Max Fashion stores and online.
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About Max
Launched in the UAE in 2004, Max (https://www.maxfashion.com/) is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India, With more than 830 stores across 16 countries and an online shopping portal across the region. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region (https://www.landmarkgroup.com/).
