ULTA BEAUTY OPENS ITS THIRD UAE STORE AT DUBAI HILLS MALL
Continuing its regional expansion in partnership with Alshaya Group
Dubai, UAE – 23 August 2026: Ulta Beauty, the largest specialty beauty retailer in the United States, has opened its third store in the United Arab Emirates at Dubai Hills Mall, in partnership with Alshaya Group, one of the world’s leading international retail franchise operators. The opening marks the latest milestone in Ulta Beauty’s fast-growing Middle East expansion, following successful launches at Mall of the Emirates and Dubai Mall.
Located within one of Dubai’s most vibrant lifestyle destinations, the new Dubai Hills Mall store brings Ulta Beauty’s signature all-in-one beauty experience closer to customers across the city. The store offers a curated assortment across makeup, skincare, haircare, fragrance, wellness, and beauty tools, alongside expert-led services designed to inspire discovery and make beauty more accessible, inclusive, and engaging.
The Dubai Hills Mall opening also introduces over 20 new brands, further strengthening Ulta Beauty’s discovery-led proposition for beauty enthusiasts in the UAE. The expanded assortment includes a growing wellness range with brands such as Cymbiotika, Vida Glow, Mims, SYP and Nutrili, alongside the exclusive launch of Dubai-based influencer Daniah Fawaz’s brand, Kyza, at Ulta Beauty. Customers can also discover regionally founded brands including Clara, SADE and Ojar, as well as new and exclusive highlights such as Carolina Herrera Makeup, MDF skincare and Lonvitalite skincare.
Together with Ulta Beauty’s established portfolio of prestige, mass, and emerging beauty brands, the new additions reflect the retailer’s commitment to offering customers a broad and differentiated mix of products across price points, categories, and beauty needs – all in one welcoming destination.
Rebecca Jobo, President of Wellness at Alshaya Group, said: “We are proud to continue expanding Ulta Beauty’s presence in the UAE with the opening of its third store at Dubai Hills Mall. This latest opening reflects the strong response from customers and our shared commitment with Ulta Beauty to deliver world-class beauty retail experiences that inspire discovery and bring more choice to beauty lovers across the region.”
Operated by Alshaya Group, Ulta Beauty’s continued growth in the UAE underscores the brand’s long-term commitment to the region and its ambition to redefine beauty retail through innovation, inclusivity, expert services, and curated brand experiences.
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About Ulta Beauty
Ulta Beauty (NASDAQ: ULTA) is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skincare, haircare, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to approximately 1,500 stores across the U.S. and redefined beauty retail by bringing together All Things Beauty. All in One Place®. With an expansive product assortment, professional salon services and its beloved Ulta Beauty Rewards loyalty program, the company delivers seamless, personalized experiences across stores, Ulta.com and the Ulta Beauty App – where the possibilities are truly beautiful. Ulta Beauty is also expanding its presence internationally through a joint venture in Mexico, a franchise in the Middle East, and its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland. For more information, visit www.ulta.com.
Ulta Beauty Media Contact:
PR@ulta.com
About Alshaya Group
Alshaya Group is a dynamic family-owned business, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of over 50 well-loved, international brands to customers.
Alshaya Group’s portfolio extends across the Middle East and North Africa (MENA), Türkiye and Europe, with over 3,500 stores, cafes, restaurants, and leisure destinations, major logistics and food production operations, as well as over 125 online and digital businesses including one of the region’s biggest retail loyalty programmes, Aura.
Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, and Hospitality & Entertainment, over 50,000 Alshaya colleagues are united by a commitment to authentically deliver great customer service and brand experiences.
From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose – including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, and Primark.
Learn more about Alshaya Group at www.alshaya.com
