ALSHAYA GROUP LAUNCHES EXCLUSIVE LIMITED EDITION AURA PASS IN KUWAIT, WITH 30% SAVINGS ACROSS 40+ BRANDS

ALSHAYA GROUP LAUNCHES EXCLUSIVE LIMITED EDITION AURA PASS IN KUWAIT, WITH 30% SAVINGS ACROSS 40+ BRANDS

• Alshaya Group launches Kuwait-exclusive upgrade for its existing and new Aura loyalty programme members 

• Members can enjoy 30% savings across participating brands, including Victoria’s Secret, Starbucks, Shake Shack, Ulta Beauty, H&M and The Cheesecake Factory

• Bonus offer of 5x points on brands like Primark, Bath & Body Works, COS, &Other Stories and Le Labo

• Using the existing Aura app, members can upgrade for the rest of 2026 with a one-time fee of KD 20

Kuwait – 15 October 2026: Following its successful launch in UAE this summer, Alshaya Group’s award-winning loyalty programme Aura is proud to announce the launch of Aura Pass in Kuwait, an initiative designed to offer 30% savings across more than 40 of the Group’s internationally-renowned brands

The launch of Aura Pass is about giving customers in Kuwait even more value from the brands they know and love. From coffee and dining to fashion, beauty, wellness and lifestyle, members signing up for the Aura Pass can enjoy more value across participating brands automatically through their existing Aura app.

Available to existing and new members through the Aura app, for a one-time fee of KD 20, Aura Pass offers customers in Kuwait 30% savings on full price items across participating brands, including Starbucks, H&M, Foot Locker, Shake Shack, Chipotle, The Cheesecake Factory, Victoria’s Secret and Ulta Beauty.

Steve Vickerstaff, Chief Operating Officer of Alshaya Group, said: “The launch of Aura Pass in Kuwait reflects our deep commitment to enhancing customer experiences and celebrating loyalty as we make everyday moments more rewarding.”

Registration for the Aura Pass is open from 15th October, with benefits valid until 31 December 2026.

Joining Aura and getting the Aura Pass is simple. Customers can open the Aura app, register or login, and pay the one-time fee through the Aura Wallet to start using their benefits across participating brands straight away.

Aura members get immediate access to an exciting range of exclusive retail and dining rewards across 40+ Alshaya brands, enjoy 5x points on brands like Primark, Bath & Body Works, COS, &Other Stories and Le Labo, and avail the free online delivery on select brands when using their Aura membership number online.  Aura Star and VIP members also get accelerated Aura Points earning along with exclusive offers and benefits like early access to sales, exclusive invites, and much more.

Since its launch in 2022, Aura has grown into one of the region’s leading loyalty programmes, with more than 8 million members across the region. Aura was recently recognised for the third consecutive year at the International Loyalty Awards, winning Best International Loyalty Programme in the Middle East.

To download the Aura Rewards MENA app, visit the Apple App Store, or for Android visit the Google Play store.  For further information on Aura Pass, including any exclusions and Terms & Conditions, please see the Aura app. 

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About Alshaya Group 

Alshaya Group is a dynamic family-owned business, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of over 50 well-loved, international brands to customers.

Alshaya Group’s portfolio extends across the Middle East and North Africa (MENA), Türkiye and Europe, with over 3,500 stores, cafes, restaurants, and leisure destinations, major logistics and food production operations, as well as over 125 online and digital businesses including one of the region’s biggest retail loyalty programmes, Aura.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, and Hospitality & Entertainment, over 50,000 Alshaya colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose – including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark, and Ulta Beauty.

Learn more about Alshaya Group www.alshaya.com