MAX FASHION ANNOUNCES THE LAUNCH OF ITS WHITE WEDNESDAY SALE WITH UP TO 70% OFF
Dubai, UAE, 23 October 2026 – Max Fashion, the leading value fashion brand in the Middle East and part of Landmark Group, has officially kicked off its highly anticipated White Wednesday Sale, giving shoppers up to 70% off in the UAE and up to 60% off in Saudi Arabia, Bahrain, and Oman. The sale covers apparel, footwear and accessories for women, men and kids, with savings available across all Max Fashion stores and online at maxfashion.com.
With cooler weather on the way, the sale makes it easier to prepare for the new season without stretching the budget. Shoppers can pick up warm knits, jackets and everyday denim alongside wardrobe basics and outfits for the festive season, all at reduced prices. It is a well-timed opportunity for families to update their winter wardrobes and get more for their money.
Commenting on the launch, Haroon Rasheed, Senior Vice President and Head of Marketing at Max Fashion, said: “Our customers look forward to White Wednesday every year, and we want it to be worth the wait. Many families are planning their winter shopping right now, and this sale helps them get what they need at prices that suit their budget. Value is why people come to Max, and White Wednesday is when we give them the most of it.”
The White Wednesday Sale is now live in the UAE until 1 November, with 25% to 70% off. Shoppers in Saudi Arabia, Bahrain and Oman can enjoy 25% to 60% off until 31 October, while shoppers in Jordan can save up to 50% until the same date. In Kuwait, the sale runs from 28 to 31 October with up to 60% off, and in Qatar it runs from 1 to 30 November with 25% to 50% off. Shoppers can visit their nearest Max Fashion store or shop online at maxfashion.com to make the most of the offers while they last.
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About Max
Launched in the UAE in 2004, Max (https://www.maxfashion.com/) is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India, With more than 830 stores across 16 countries and an online shopping portal across the region. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region (https://www.landmarkgroup.com/).
