Zaecy calls on UAE’s fitness enthusiasts to compete for a spot as the brand’s next face
Athleisure brand launches the ‘Face of Zaecy’ competition on Instagram and TikTok for a chance to win Travel prizes, Zaecy hampers, and a spotlight in the brand’s upcoming campaign
November 12th, Dubai, UAE: Zaecy, the UAE’s home-grown athleisure brand known for breaking boundaries in inclusive fashion, – is inviting individuals across the UAE to bring their unique energy and style to the ‘Face of Zaecy’ competition. In collaboration with East Wing, Zaecy is inviting movement enthusiasts across the UAE to showcase their spirit on Instagram and TikTok by creating reels that capture their personal styles.
Winners will not only receive round-trip tickets to Georgia and Armenia – and an exclusive Zaecy gift hamper – but will also have the chance to become the face of Zaecy’s next marketing campaign.
To participate, contestants should create a reel using Zaecy’s track, post it on their feed or stories, tag @zaecy and @eastwingtravel, and follow both accounts. The competition is designed to engage the UAE’s fitness community. Contestants can further amplify their entries by tagging five friends in the comments.
The competition promises three lucky winners with these rewards:
● 1st Prize: Round trip ticket to Georgia, a Zaecy hamper, and chance to be the Face of Zaecy
● 2nd Prize: Zaecy hamper, gift voucher, and the chance to be the Face of Zaecy
● 3rd Prize: Zaecy hamper and the chance to be the Face of Zaecy
Parvathy Achyuth, founder of Zaecy, said, “The ‘Face of Zaecy’ competition is about celebrating every individual’s unique journey with movement and self-expression. We want to see people who embody confidence and joy in their own ways because that’s what Zaecy stands for – being active on your terms, feeling at home in your skin, and embracing every part of who you are.”
Zaecy will select winners from both Instagram and TikTok, with two top prizes – one ticket to Georgia and one to Armenia – given to participants on each platform.
The launch of “Face of Zaecy” coincides with an exciting time for the brand, as they have been named finalists in the Go Sports Battle of the Brands competition at the Dubai Active Show 2024. Winning that recognition could provide Zaecy with a coveted retail space in Go Sport outlets, expanding its accessibility to fitness enthusiasts across the UAE.
In alignment with Zaecy’s mission of making movement a part of everyone’s life, the brand also participated in the Dubai Active Show at Expo City in October, where it joined the community in supporting the Dubai Fitness Challenge (Fitness 30×30).
Zaecy’s apparel combines breathable, performance-driven fabrics with versatile designs, reflecting a commitment to inclusivity and confidence. Through careful design and a sustainable approach, each piece embodies Zaecy’s vision of creating activewear that speaks to every body type and lifestyle. Zaecy brings a high standard of craftsmanship to every garment, designed to support the UAE’s fitness journey while promoting a sustainable future.
About Zaecy
Zaecy is a Dubai-based athleisure brand committed to promoting a healthy and fulfilling lifestyle through innovative and sustainable fashion. Founded by Parvathy Achyuth, Zaecy combines style, function, and social responsibility to create high-quality garments that support active living. With a focus on sustainability and community empowerment, Zaecy is redefining the athleisure industry, one step at a time.
