Sony Unveils New Smoky Pink Color to the 1000X Series, Merging Fashion with Superior Sound
Sony’s acclaimed 1000X series debuts in a new Smoky Pink edition, unveiled through an immersive fashion and sound experience at the Michelin-starred Torno Subito, W Dubai – The Palm
Dubai, UAE – November 15, 2024 – Sony Middle East and Africa (MEA) unveils the new Smoky Pink edition of its 1000X series. Available for WF-1000XM5 and WH-1000XM5, the exclusive event was hosted at the Michelin-starred Torno Subito in W Dubai – The Palm on November 13th ,offering guests a unique opportunity to explore Sony’s innovative blend of cutting-edge audio technology and sophisticated design in a luxurious, fashion-forward setting.
To elevate the experience, global beauty brand Huda Beauty offered exclusive beauty products to guests complimenting the smoky pink theme. Attendees also had the opportunity to receive guidance from renowned stylist Muroj Saadi on how to elevate their personal style by incorporating the new smoky pink headphones, showcasing innovative styling tips to seamlessly blend this latest tech accessory into their everyday looks.
Released in September in collaboration with global K-pop phenomenon LE SSERAFIM, the Smoky Pink edition is designed to blend seamlessly with different skin tones and personal styles, transforming high-performance audio gear into a statement piece. The event allowed guests to experience firsthand how this new color enhances both design and functionality in Sony’s industry-leading noise-canceling headphones.
Tech-Driven Innovation Meets Style
The WH-1000XM5 headphones and WF-1000XM5 earbuds continue to lead the market with Sony’s award-winning noise-canceling technology, delivering crystal-clear sound. With top-tier features such as industry-leading noise cancellation, superior sound quality, and unmatched call clarity, these devices set a new standard in audio excellence. Enhanced by LDAC, DSEE Extreme, and Edge AI, they create an immersive listening experience that adapts to any environment, making each note, beat, and lyric feel like a live performance. The Smoky Pink edition’s soft, refined matte finish makes it a sophisticated accessory that complements any personal style.
Jobin Joejoe, Managing Director of Sony Middle East and Africa, said: The Smoky Pink edition of our 1000X series reflects Sony’s unwavering commitment to innovation and creativity. It seamlessly integrates groundbreaking audio technology with a sophisticated design that resonates with today’s consumer—someone who values both exceptional performance and personal expression. With the Smoky Pink edition, we aim to empower users to experience music in a way that feels authentic and immersive, while also making a bold statement in style.
For The Music
The Smoky Pink edition also marks a new chapter for Sony’s “For The Music” initiative, which connects fashion with technology. This campaign reflects the bold, modern aesthetic that resonates with global fans, exemplified in LE SSERAFIM’s recent collaboration. The Smoky Pink headphones embody Sony’s commitment to pushing the boundaries of both fashion and sound.
With the success of this exclusive event, Sony continues to create experiences that deepen the connection between music, fashion, and lifestyle.
For more information on the Smoky Pink collection, visit:
Availability
The WH-1000XM5 and WF-1000XM5 are available in Smoky Pink exclusively online on Sony’s websites: UAE, KSA, Bahrain, Qatar.
About Sony Middle East and Africa:
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.
Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
For more information, visit: http://www.sony.net/
