Picnic Basket a local home grown woman based brand- launches Dubai’s most Viral Chips Snack
Sarita Mehta Breaks New Ground in Culinary Innovation with Picnic Basket at 60
Founder Launches Viral Chips Concept, Reinventing Snack Culture in DubaiDubai, UAE – [Date] – Sarita Mehta, a 60-year-old entrepreneur, has stunned the culinary world once again with the launch of a viral chips concept through her Dubai-based food venture, Picnic Basket. Known for her creativity and passion, Sarita has already disrupted the food industry with her hyper-personalized sandwiches, and now, she is revolutionizing snack culture with a new offering that has food lovers craving more.
At Picnic Basket, Sarita’s culinary innovations have captivated customers with a unique take on one of the world’s favorite snacks. The viral chips concept, which transforms any standard packet of chips into a customized snack experience, has been a game-changer. With a mix of creative garnishes and seasonings, Sarita’s chips offerings go beyond ordinary snacking—they’re a personalized, irresistible experience that has taken Dubai by storm.
A New Take on Chips: “Your Chips, Your Way”
The concept is simple yet extraordinary: customers can choose their favorite brand and flavor of chips, and Sarita and her team will enhance them with a variety of creative garnishes, spices, and toppings. Whether it’s a tangy cheese drizzle, a spicy kick, or an herbed twist, each order is tailored to the customer’s unique taste. The result? A snack that’s familiar yet entirely new, leaving people craving for more.
The viral concept has quickly gained a strong following on social media, with foodies and snack lovers sharing their customized creations online. The trend has not only captured the attention of Dubai’s culinary scene but has also become a part of the city’s growing food culture, emphasizing personalization, creativity, and a fun approach to dining.
Sarita Mehta: Reinventing Entrepreneurship at 60
Sarita Mehta’s journey is nothing short of inspiring. At 60, she launched Picnic Basket, a brand rooted in her love for home-style cooking and a passion for creating memorable food experiences. Through her innovative approach, Sarita has turned Picnic Basket into more than just a food brand—it’s a celebration of individuality, creativity, and the belief that age should never be a barrier to entrepreneurship.
In addition to her viral chips concept, Picnic Basket is known for its hyper-personalized sandwiches, where customers can choose ingredients and customize their meals. The brand’s mantra, “Your Wich, Your Way,” speaks to Sarita’s commitment to empowering her customers to express their tastes and preferences in every bite.
Transforming the Culinary Scene in Dubai
Since its inception two years ago, Picnic Basket has been recognized as a trendsetter in Dubai’s competitive food scene. The brand has:
Gained significant recognition through features at the Dubai Food Festival.
Built a loyal customer base with a 68% retention rate and a social media following of 25,000+.
Introduced hyper-personalized food concepts that have disrupted traditional quick-service models.
Sarita’s journey is not just about business success; it is a testament to resilience, reinvention, and the limitless potential of women at any stage of life. At an age when many consider slowing down, Sarita continues to break barriers and inspire others with her determination and creative vision.
The Future of Picnic Basket
Looking ahead, Picnic Basket has ambitious plans for expansion. Sarita aims to open three new locations in Dubai and further develop her digital platform to make her unique culinary offerings even more accessible to food lovers across the region. She also plans to engage with her community by hosting cooking workshops, where participants can learn more about the art of personalization in food.
About Picnic Basket
Founded by Sarita Mehta, Picnic Basket is a Dubai-based culinary venture that focuses on delivering personalized, creative food experiences. Known for its unique approach to sandwiches and snacks, Picnic Basket invites customers to craft their own meals with a variety of customizable ingredients, elevating the dining experience into an act of self-expression. Sarita’s passion for home-style cooking and her love of bringing people together through food are at the heart of the brand’s success.
