Choithrams, UAE Food Bank and Dubai Cares Light Up Lives with Double Blessings Ramadan Campaign
Charitable initiative to boost education and community welfare projects in partnership with Dubai Cares and UAE Food Bank
Dubai, 26 March, 2025: Choithrams, UAE’s much-loved community supermarket, has announced the launch of the fourth edition of “Double Blessings” Ramadan initiative, a successful fundraising and awareness campaign run in collaboration with Dubai Cares and UAE Food Bank, both part of the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI). The campaign aims to rally community support to boost philanthropic projects focused on providing access to education within marginalised communities and food to vulnerable sections of the society.
The campaign, which runs until 29 March 2025, invites customers to donate virtual biryani boxes, priced at AED 10, or food boxes worth AED 20, at checkout counters across all Choithrams stores in Dubai. Donations can also be made online at Choithrams.com. All proceeds will be channeled through the UAE Food Bank and Dubai Cares to ensure that essential food supplies and educational resources reach those most in need.
L.T. Pagarani, Chairman of Choithrams Group, said, “Support of our customers, partners and stakeholders has ensured Double Blessings Ramadan campaign keeps reaching more people in need. We are truly grateful for the support of customers and partners and look forward to another year of successful fundraising, spreading goodness this Ramadan.”
Hosted annually by Choithrams, the Double Blessings Ramadan Campaign has become a well-recognised community-led campaign that unites residents and tourists towards the one goal of sharing the blessings during the holy month.
Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares, said: “We deeply value partners like Choithrams who strengthen our mission to empower children and communities through education. Their continued support since 2007 has been instrumental in driving positive change and creating impact in underserved communities around the world. This Ramadan, we ask Choithrams customers to continue their generous support, as they have in previous years, to help us make an even greater impact.”
Manal Obaid Yaroof, head of UAE Food Bank Committee, said, “Our long-standing partnership with Choithrams is an excellent example of collaboration that has helped in delivering thousands of meals to those in need through UAE Food Bank distribution channels. It is an excellent example of living the message of Ramadan, standing next to those in need as one community.”
About Choithrams
Choithrams is a successful group with associates in diverse fields including manufacturing, distribution, commodities, retailing This rich combination brings to the group a huge fund of experience and resources. Choithrams came to UAE in 1974 and its chain of over 50 supermarkets have made it a household name in the Emirates.
Follow us on Twitter at @choithramsuae or check our website: www.choithrams.com/en/About Dubai Cares:
Since its inception in 2007, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and youth in developing countries with access to quality education through the design and funding of programs that aim to be impactful, sustainable and scalable. To date, the UAE-based global philanthropic organization has successfully launched education programs reaching over 116 million beneficiaries in 60 developing countries.
Dubai Cares plays a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all, and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises. Moreover, Dubai Cares adopts a strategic approach to improve student enrollment and learning outcomes through an integrated school health and nutrition model that is made up of school-based deworming activities, school feeding, and WASH (Water, Sanitation & Hygiene) in schools.
Dubai Cares is a civil society organization formally associated with the United Nations Department of Global Communications (UN DGC), as well as a registered non-government organization under IACAD, the charitable activities regulator in Dubai. The UAE-based global philanthropic organization is authorized to raise funds through direct donations and fundraising campaigns, as well as process all permit approvals with IACAD.
Volunteerism is a powerful tool to Dubai Cares in order to engage people in tackling development challenges. Dubai Cares rallies the UAE wider community through a large spectrum of volunteering and awareness initiatives that are linked to its global mandate.
To learn more, please visit www.dubaicares.ae
About UAE Food Bank
The UAE Food Bank is a non-profit charitable organisation launched January 4th 2017 under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).
It is committed to distributing food to those in need while eliminating food waste by collaborating with local authorities, as well as local and international charities, to create a comprehensive ecosystem to efficiently store, package and distribute excess fresh food from hotels, restaurants, and supermarkets. It is the first Food Bank in the United Arab Emirates.
