Al Sayegh Brings Global Luxury to Abu Dhabi with Exclusive Brumani Launch
Abu Dhabi, UAE – 7 May 2025 – In a dazzling evening of glamour and distinction, Al Sayegh Jewelry, one of the UAE’s most storied names in fine jewelry, Luxury watches and pearls, announced the official launch of Brumani, the internationally celebrated Brazilian luxury brand, into the UAE market. The exclusive event, held at The St. Regis Abu Dhabi, signifies a strategic expansion of Al Sayegh’s luxury portfolio and a significant moment in Abu Dhabi’s growing stature as a hub for high-end global brands.
The red-carpet affair brought together a prestigious guest list, including His Excellency Abdulla Ali Alsayegh, Owner of Al Sayegh Jewelry, Marina Paes, representative of Brumani, Mr. Raoof Abubaker, Al Sayegh Brand Manager, as well as prominent Emirati business leaders, fashion influencers, members of the media, and celebrities from the region’s luxury and lifestyle scene.
Brumani is renowned for its vibrant and expressive jewelry, fusing the spirited essence of Brazilian culture with refined European design influences. Each piece is a testament to the brand’s philosophy: emotionally resonant, artistically bold, and meticulously handcrafted using Italian creativity and German precision.
“The launch of Brumani in Abu Dhabi marks a proud milestone in our journey,” said His Excellency Abdulla Ali Alsayegh. “Our collaboration brings together two legacies of excellence. Brumani embodies sophistication, passion, and artistic freedom—values that align perfectly with our vision at Al Sayegh Jewelry. We are delighted to introduce such an extraordinary brand to our discerning clientele in the UAE.”
This landmark partnership reflects a shared vision: to offer discerning customers exceptional creations that blend heritage and innovation, culture, and craftsmanship. The launch also positions Abu Dhabi at the forefront of luxury retail experiences, further attracting global collectors and jewelry connoisseurs to the emirate.
“We are thrilled to bring the Brumani dream to Abu Dhabi,” said Marina Paes, Brand Representative. “Our pieces tell stories of joy, light, and the vibrant spirit of Brazil. Through Al Sayegh, we now have the perfect partner to share that spirit with the UAE—one of the world’s most dynamic and sophisticated luxury markets.”
With this strategic launch, Al Sayegh continues its legacy of introducing globally revered brands to the region, reinforcing its role as a trendsetter in the Middle East’s fine jewelry market. Brumani’s arrival marks more than a debut—it’s a celebration of artistry, cultural harmony, and timeless elegance.
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About Al Sayegh
Mr Abdulla Ali Al Sayegh is a sponsor to the third generation of Al Sayegh family and the leader in the family trade of jewellery and pearls. Following his graduation from the USA in the field of commerce and business administration, he directed his career to sponsoring and managing the family heritage as a representative of the third generation. He began his professional journey in 1992 with a unique vision of adapting towards the course of modernization, while still suffusing the trade with the richness of his family trade history. The beginnings have been based on studies regarding the economy of the jewellery market and the course of this trade in the state. He Made Al Sayegh a destination and a center of attraction, especially for the international agencies who desire to win as their agent in the region. In just a fleeting time, he became a representative to the most prestigious and reputable trademarks of Luxury watches and international brand jewellery , as well as an effective partner and supporter to the UAE Establishments.
Al Sayegh specializes in luxury watches and diamond jewellery, offering a curated collection of high-end timepieces from Switzerland and exquisite jewellery from Italy. Renowned for its commitment to quality and authenticity, the brand has earned a distinguished reputation as one of Abu Dhabi’s most reputable retailers in the luxury segment.
About Brumani:
Grandchildren of Italian and German immigrants who arrived in Brazil in the middle of the 20th century, the Brüner brothers inherited and cultivated a family tradition of more than fifty years in jewelry.
Combining the accredited Italian creativity and German precision, with intrinsic values of Brazilian culture, such as the joy of living, the creativity and the vivacity of the Brazilian soul, the Brüner brothers created BRUMANI in 2005. Currently, BRUMANI delights the most demanding audiences and gains space in jewelry stores in thirty-two countries around the world, charming celebrities from the international “red carpet” like Jennifer Lopez, Taylor Swift, Rihanna, Katy Perry, Selena Gomes and more.
