All proceeds will be donated to the Red Crescent Medical Center, providing free healthcare services to those who need it most
McDonald’s UAE will mark its first-ever McHappy Day on Wednesday, 12th June with a nationwide initiative aiming to improve access to free healthcare for those in need across the UAE. For the full day, 100% of proceeds from all Sundae sales at McDonald’s UAE restaurants, and through the McDonald’s App, will be donated to the Red Crescent Medical Center. This initiative builds on McDonald’s UAE’s longstanding partnership with Emirates Red Crescent, now in its seventh year.
As temperatures rise across the country, customers are invited to cool down and enjoy one of McDonald’s signature menu items – the Sundae, available in Caramel, Strawberry and Hot Fudge flavors, while supporting a meaningful cause. The special day reflects McDonald’s UAE’s ongoing commitment to the local community, with every Sundae purchase helping to enhance the Red Crescent Medical Center’s medical services.
“McHappy Day is about coming together to create meaningful change,” said Walid Fakih, CEO at McDonald’s UAE. “We’ve been raising donations for the Red Crescent Medical Center for the past two years and we’ve seen first-hand the difference this support makes. In the spirit of the UAE’s Year of Community, with the continued generosity of our customers, we remain committed to finding new and impactful ways to raise donations and support communities across the UAE.”
The Red Crescent Medical Center is the only healthcare facility in the UAE offering free treatments to individuals, regardless of age, gender, or nationality. McHappy Day builds on McDonald’s UAE’s year-round support for the Medical Center, which includes ongoing donation through the in-store kiosks and via the McDonald’s App through Rewards Points.
McDonald’s UAE invites everyone to take part in McHappy Day on June 12 by visiting any McDonald’s UAE restaurant, or order through the McDonald’s App, to enjoy a Sundae and make a meaningful difference.
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About McDonald’s UAE:
Operating in the nation since 1994, McDonald’s UAE caters to the local community across more than 200 restaurants, geographically located to service customers in many areas. McDonald’s UAE is committed through its food safety promise, to maintaining the highest quality of products served at each restaurant, and across its McCafé offering. In 2024, McDonald’s UAE was named as the first best workplace in the UAE and ranked as the second-best workplace for women in the GCC by Great Place to Work.McDonald’s UAE prides itself on being a local member of the community and has been committed to its role as a responsible corporate citizen since its arrival to the nation. Following an active social responsibility agenda, it is a long-standing partner of Emirates Red Crescent supporting its charitable and humanitarian initiatives.
To further contribute to the wellbeing of the communities, creating wider environmental benefits, McDonald’s UAE and Emirates Environmental Group work in tandem to spread green values and bring to life sustainable initiatives, reducing the nation’s carbon footprint. Driving this is the launch of its biodiesel initiative in July 2011, which sees 100% of McDonald’s UAE’s used cooking oil collected from restaurants and converted into 100% biodiesel, in turn powering the company’s logistics fleet. As a result, the trucks have travelled over 28 million km on 100% Biodiesel since the partnership began, saving over 26 million kg CO2e emissions.
For further information about McDonald’s UAE please visit: mcdonalds.com or contact Weber Shandwick on McDonaldsuae@webershandwick.com or +971 4 445 42 22.
