{"id":68044,"date":"2026-02-26T06:20:08","date_gmt":"2026-02-26T06:20:08","guid":{"rendered":"https:\/\/hashtagdubai.org\/?p=68044"},"modified":"2026-02-26T06:20:08","modified_gmt":"2026-02-26T06:20:08","slug":"ajmal-perfumes-rebrands-itself-as-ajmal-dubai-celebrating-the-scent-of-a-city","status":"publish","type":"post","link":"https:\/\/hashtagdubai.org\/index.php\/2026\/02\/26\/ajmal-perfumes-rebrands-itself-as-ajmal-dubai-celebrating-the-scent-of-a-city\/","title":{"rendered":"Ajmal Perfumes Rebrands Itself as Ajmal Dubai, Celebrating the Scent of a City"},"content":{"rendered":"

Ajmal Perfumes Rebrands Itself as Ajmal Dubai, Celebrating the Scent of a City<\/strong><\/span><\/h2>\n

Dubai, United Arab Emirates \u2013 23rd February 2026<\/strong>: A brand synonymous with heritage perfumery and oriental craftsmanship, Ajmal announces its evolution into Ajmal Dubai- a name that reflects its roots and deep connection to the city that shaped its identity.<\/h3>\n

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Every great city leaves an impression- Paris with its romance, New York with its energy and Tokyo with its pulse. Dubai, however, is remembered for something more intimate: its scent.
\nMore than a perfumery, Ajmal Dubai represents a brand inspired by its rich fragrance traditions. The rebrand reflects a renewed commitment to preserving oriental perfumery while envisioning a future shaped by both tradition and modern fragrance. Each creation is crafted by hands that understand what presence feels like, scents designed not only to be worn, but to be remembered.<\/h3>\n

Ajmal Dubai represents a shared vision. By carrying the name Ajmal Dubai, the brand embraces the spirit of the city that shaped its global journey. Dubai\u2019s ambition, global outlook, and pursuit of excellence reflect the very values that define Ajmal. As the city continues to inspire the world with innovation and growth, Ajmal stands alongside it, driven by the same spirit of progress and global excellence.<\/h3>\n

For seven decades, Ajmal has been the custodian of that essence, not just by creating perfumes but capturing the signature of Dubai through its scent. This strategic rebranding by the multigenerational brand reassures its deep connection with Dubai \u2013 its culture, its people, and the fragrance legacy that the city carries across the world.<\/h3>\n

The new identity has been grounded on the campaign narrative of \u201cScent of a City,\u201d which is a tribute to Dubai because of its traditional association of fragrance with personality. It celebrates everyday moments that bond generations through scent, from family homes to occasions marked by familiar fragrances.<\/h3>\n

Commenting on the rebrand, Abdulla Ajmal, CEO at Ajmal Group, stated: \u201cAjmal has always been rooted in the Middle East, and Dubai has played an integral role in shaping who we are today. With the establishment of Ajmal Dubai, we have decided to take a name that represents our heritage and our global presence.\u00a0 The rebranding is a reaffirmation of our roots in the city and our presence across global markets.\u201d<\/h3>\n

The new name and logo will be introduced across all brand touchpoints, including retail environments, communications, and digital platforms. The updated identity visually represents the brand\u2019s connection to Dubai and its longstanding contribution to oriental perfumery.<\/h3>\n

About Ajmal Dubai:<\/strong><\/span>
\nRooted in the rich heritage of Arabian perfumery, Ajmal Perfumes began its perfumery journey with the world\u2019s oldest form of fragrances: perfume oils. Over the last 75 years, Ajmal has carved a unique niche in the global fragrance industry as a fully integrated producer, manufacturer, distributor, and retailer. Offering a rich portfolio that blends traditional Arabian compositions with modern Western perfumery. Ajmal is especially renowned for its mastery in crafting the most exquisite Oud and Oud-related products. Today, Ajmal\u2019s retail presence spans 350+ exclusive showrooms across the GCC and worldwide, with distribution in over 70 countries and a strong footprint across 80+ duty-free and travel retail points globally.<\/h3>\n

Link to Company announcement (LinkedIn Video): \u00a0Ajmal Perfumes Rebrands Itself as Ajmal Dubai, Celebrating the Scent of a City<\/h3>\n","protected":false},"excerpt":{"rendered":"

Ajmal Perfumes Rebrands Itself as Ajmal Dubai, Celebrating the Scent of a City Dubai, United Arab Emirates \u2013 23rd February 2026: A brand synonymous with heritage perfumery and oriental craftsmanship, Ajmal announces its evolution into Ajmal Dubai- a name that reflects its roots and deep connection to the city that shaped its identity. Every great […]<\/p>\n","protected":false},"author":1,"featured_media":68045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[29],"_links":{"self":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/68044"}],"collection":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/comments?post=68044"}],"version-history":[{"count":2,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/68044\/revisions"}],"predecessor-version":[{"id":68047,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/68044\/revisions\/68047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/media\/68045"}],"wp:attachment":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/media?parent=68044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/categories?post=68044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/tags?post=68044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}