{"id":69832,"date":"2026-06-10T13:23:55","date_gmt":"2026-06-10T13:23:55","guid":{"rendered":"https:\/\/hashtagdubai.org\/?p=69832"},"modified":"2026-06-10T13:23:55","modified_gmt":"2026-06-10T13:23:55","slug":"lifes-good-wayyak-lg-and-mbc-media-solutions-mms-partner-to-launch-landmark-collaborative-content-series-on-mbc-shahid","status":"publish","type":"post","link":"https:\/\/hashtagdubai.org\/index.php\/2026\/06\/10\/lifes-good-wayyak-lg-and-mbc-media-solutions-mms-partner-to-launch-landmark-collaborative-content-series-on-mbc-shahid\/","title":{"rendered":"LIFE\u2019S GOOD WAYYAK: LG AND MBC MEDIA SOLUTIONS (MMS) PARTNER TO LAUNCH LANDMARK COLLABORATIVE CONTENT SERIES ON MBC SHAHID"},"content":{"rendered":"

LIFE\u2019S GOOD WAYYAK: LG AND MBC MEDIA SOLUTIONS (MMS) PARTNER TO LAUNCH LANDMARK COLLABORATIVE CONTENT SERIES ON MBC SHAHID \u00a0<\/b><\/span><\/h2>\n

First-time collab features top Pan-Arab personalities Amy Roko, Mai Ibraahim, and Naif Hazazi in an emotional, human-centric journey of gratitude and home transformation.\u00a0<\/i><\/strong><\/h3>\n\n\n\n\n
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News Summary: \u00a0<\/b><\/h3>\n
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    LG Electronics has partnered with MMS, MBC Group\u2019s commercial arm, to launch\u202fLife\u2019s Good Wayyak\u202f(Life\u2019s Good with You) on MBC Shahid, the world\u2019s leading Arabic streaming platform. \u00a0Life\u2019s Good Wayyak\u202fis a heartwarming, four-episode original reality series.<\/h3>\n<\/li>\n
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    The human-centric show features three prominent Pan-Arab personalities – creator Amy Roko, TV host Mai Ibrahim, and former footballer Naif Hazazi – as they orchestrate surprise home makeovers for the mentors, family members, or friends who supported their success.<\/h3>\n<\/li>\n
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    The series showcases LG\u2019s latest premium innovations, including the LG OLED evo AI TV, WashTower, InstaView refrigerators, NeoChef Microwave Oven, screens and monitors such as StanbyME 2, UltraGear 45\u201d and DualCOOL Residential Air Conditioner (RAC), and other smart home solutions, demonstrating how LG\u2019s AI-powered technology elevates smart everyday living and fosters human connection.<\/h3>\n<\/li>\n
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    The campaign engages the wider public\u202fby dedicating its final episode to a community member, selected from a social media campaign, who will receive a surprise space transformation.<\/h3>\n<\/li>\n
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    The show will debut mid-June\u202fand will be available to stream on MBC Shahid for a full year, marking a shift in the traditional advertising narrative toward emotionally resonant, localized storytelling.<\/h3>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n

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\"LG<\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n

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Dubai, United Arab Emirates, June 10, 2026<\/b>: LG Electronics (LG) has announced the upcoming launch of\u202fLife\u2019s Good Wayyak<\/i>\u202f(Life\u2019s Good with You), a heartwarming, four-episode original reality airing on MBC Shahid, the world\u2019s leading Arabic streaming platform.<\/h3>\n

Debuting mid-June, the unique series represents a landmark first-time collaboration between LG and MBC Media Solutions (MMS), the commercial arm of MBC Group, shifting the traditional advertising narrative to focus on the powerful, real-life human connections enabled by technology.<\/h3>\n

Built around the concept of gratitude, celebrating the unsung heroes who support us on our journeys to success,\u00a0Life\u2019s Good Wayyak<\/i>\u00a0will be led by a beloved Saudi television host, actor, and entertainer, with the show following three prominent “Achievers” as they team up with LG to say a deeply personal thank you to the mentors, family members, or friends (\u201cNominees\u201d) who made their success possible.<\/h3>\n

Bringing diverse perspectives and massive regional reach to the screen, these celebrated personalities include renowned comedian, rapper, and lifestyle digital creator Amy Roko, as well as short-skit content creator and TV host Mai Ibrahim. Joining them is celebrated former Saudi National Team professional footballer Naif Hazazi, whose participation taps into the region\u2019s inimitable sporting passion.<\/h3>\n

In each of the first three episodes, one of these Achievers secretly orchestrates a surprise home makeover for their designated Nominee as a token of appreciation.<\/h3>\n

Utilizing LG’s latest premium innovations \u2013 including the LG OLED evo AI TV, the revolutionary WashTower, InstaView refrigerators, the NeoChef Microwave Oven, lifestyle screens and gaming monitors such as StanbyME 2 and UltraGear 45\u201d, the DualCOOL Residential Air Conditioner (RAC), and many of such smart home solutions \u2013 the makeovers are designed to elevate the Nominees’ everyday living spaces, proving that technology is at its best when it brings people closer together. The fourth and final episode will bring the campaign full circle by transitioning the spotlight to the public.<\/h3>\n

Following a pre-launch social media campaign inviting audiences to share their own stories of who “makes life good” for them, one inspiring story from the community will be selected for a final, surprise space transformation.<\/h3>\n

\u201cAt LG, our ‘Life\u2019s Good’ philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful,\u201d said\u00a0Phil Jung, CEO of Middle East and Africa Region, LG Electronics<\/b>. \u201cWith ‘Life\u2019s Good Wayyak’, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region. Collaborating with MBC Shahid and some of Arab region\u2019s most beloved personalities allows us to highlight the profound impact of gratitude.\u201d<\/h3>\n

Commenting on the partnership, Jad Saab, MBC Shahid Growth Lead at MMS, said:<\/h3>\n

“We\u2019re proud to partner with LG on\u202fLife\u2019s Good Wayyak<\/i>, a series that demonstrates the power of purpose-driven storytelling to create genuine connections with audiences. At MMS, we are focused on helping brands engage consumers through meaningful content experiences that resonate on a deeper emotional level.\u202fLife\u2019s Good Wayyak<\/i>\u00a0is a great example of how brands can leverage content-led storytelling to create authentic narratives that inspire, entertain, and foster a sense of community. MBC Shahid provides the ideal platform for this kind of content, bringing together premium storytelling, broad regional reach, and highly engaged audiences, and we\u2019re confident the series will resonate with viewers across the region.”<\/h3>\n

The\u00a0Life’s Good Wayyak<\/i>\u00a0series beautifully demonstrates how LG smart home solutions act as facilitators, helping families and friends create comfortable spaces where they can thrive together.<\/h3>\n

For more information about LG Electronics, please visit:\u00a0https:\/\/www.lg.com\/<\/u><\/a><\/h3>\n

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About LG Electronics, Inc. \u00a0<\/b><\/span><\/h3>\n

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG\u2019s four Companies \u2013 Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution \u2013 combined for global revenue of over KRW 89 trillion in 2025. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit\u00a0www.LGnewsroom.com<\/a>\u00a0for the latest news.<\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

LIFE\u2019S GOOD WAYYAK: LG AND MBC MEDIA SOLUTIONS (MMS) PARTNER TO LAUNCH LANDMARK COLLABORATIVE CONTENT SERIES ON MBC SHAHID \u00a0 First-time collab features top Pan-Arab personalities Amy Roko, Mai Ibraahim, and Naif Hazazi in an emotional, human-centric journey of gratitude and home transformation.\u00a0 News Summary: \u00a0 LG Electronics has partnered with MMS, MBC Group\u2019s commercial […]<\/p>\n","protected":false},"author":1,"featured_media":69833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[29],"_links":{"self":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/69832"}],"collection":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/comments?post=69832"}],"version-history":[{"count":2,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/69832\/revisions"}],"predecessor-version":[{"id":69835,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/69832\/revisions\/69835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/media\/69833"}],"wp:attachment":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/media?parent=69832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/categories?post=69832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/tags?post=69832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}