{"id":71196,"date":"2026-09-07T15:54:44","date_gmt":"2026-09-07T15:54:44","guid":{"rendered":"https:\/\/hashtagdubai.org\/?p=71196"},"modified":"2026-09-07T15:54:44","modified_gmt":"2026-09-07T15:54:44","slug":"victorias-secret-has-opened-a-brand-new-store-at-jbr","status":"publish","type":"post","link":"https:\/\/hashtagdubai.org\/index.php\/2026\/09\/07\/victorias-secret-has-opened-a-brand-new-store-at-jbr\/","title":{"rendered":"Victoria\u2019s Secret has opened a brand new store at JBR"},"content":{"rendered":"

Victoria\u2019s Secret has opened a brand new store at JBR<\/strong><\/span><\/h2>\n

Dubai, UAE: 5 September 2026<\/em><\/strong><\/h3>\n

Victoria\u2019s Secret, the leading specialty retailer of lingerie and beauty products, has opened its new store at The Beach, JBR in Dubai, unveiling a bigger, brighter, and more elevated shopping destination for the neighborhood.<\/h3>\n

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Replacing its previous location with a significantly expanded boutique, the new store brings a fresh and contemporary feel to the beachfront destination. An airy aesthetic, intuitive layout, and streamlined navigation make it easy to explore the brand\u2019s collections, while in-store experiences and personalized services add a more engaging dimension to every visit. These include complimentary one-on-one bra fittings, with expert guidance to help customers find their ideal fit and style with no appointment required, as well as customized embroidery to personalize favorite sleepwear and pajama sets, or get their Eau de Parfum engraved.<\/h3>\n

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The new store opening was celebrated with a special ribbon-cutting ceremony and an evening of glamour and entertainment in-store. As the sun set over JBR, guests gathered to discover the new space, bringing together the energy of Victoria\u2019s Secret with the relaxed, beachside atmosphere of one of Dubai\u2019s most vibrant neighborhoods.<\/h3>\n

Inside, shoppers can discover an extensive selection of Victoria\u2019s Secret signatures, spanning bras, panties and lingerie to sleepwear and loungewear, alongside the latest seasonal collections and swimwear. The store is also home to Victoria\u2019s Secret Beauty, with its much-loved fine fragrances, body mists and body care.<\/h3>\n

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With more space, an expanded offering, and new ways to discover the brand, Victoria\u2019s Secret at The Beach, JBR marks an exciting new chapter for the retailer in Dubai \u2013 bringing a refreshed Victoria\u2019s Secret experience to the heart of the JBR community.<\/h3>\n

For the latest updates, follow\u00a0@victoriassecretmena<\/strong>\u00a0on Instagram.<\/h3>\n

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About Victoria\u2019s Secret<\/strong><\/span><\/h3>\n

Victoria\u2019s Secret (NYSE: VSCO) is the world\u2019s largest intimate specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear and athleisure, as well as award-winning prestige fragrances and body care. With more than 1,350 retail stores worldwide and a predominantly female workforce of more than 25,000, Victoria\u2019s Secret boasts the largest team of specialty trained bra fit experts worldwide. Victoria\u2019s Secret is committed to inspiring women around the world.<\/h3>\n
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