{"id":71355,"date":"2026-09-17T05:21:06","date_gmt":"2026-09-17T05:21:06","guid":{"rendered":"https:\/\/hashtagdubai.org\/?p=71355"},"modified":"2026-09-17T05:21:06","modified_gmt":"2026-09-17T05:21:06","slug":"sheglam-steps-into-its-dark-romantasy-era","status":"publish","type":"post","link":"https:\/\/hashtagdubai.org\/index.php\/2026\/09\/17\/sheglam-steps-into-its-dark-romantasy-era\/","title":{"rendered":"SHEGLAM Steps Into Its Dark Romantasy Era"},"content":{"rendered":"<h2 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><b>SHEGLAM Steps Into Its Dark Romantasy Era<\/b><\/span><\/h2>\n<ul style=\"font-weight: 400;\">\n<li style=\"text-align: left;\">\n<h3><em>Rich violet hues, hypnotic colour shifts and vampy lips bring an electrifying and moody romance-feel to seasonal glam<\/em><\/h3>\n<\/li>\n<li style=\"text-align: left;\">\n<h3><em>Six new beauty essentials move from smouldering eyes and stained cheeks to transfer-proof black lips and an irresistible body mist<\/em><\/h3>\n<\/li>\n<li><img loading=\"lazy\" class=\" wp-image-71356 aligncenter\" src=\"http:\/\/hashtagdubai.org\/wp-content\/uploads\/2026\/09\/img-e375885c-fe98-4021-b28b-dba9176a17af-300x167.jpeg\" alt=\"\" width=\"906\" height=\"504\" srcset=\"https:\/\/hashtagdubai.org\/wp-content\/uploads\/2026\/09\/img-e375885c-fe98-4021-b28b-dba9176a17af-300x167.jpeg 300w, https:\/\/hashtagdubai.org\/wp-content\/uploads\/2026\/09\/img-e375885c-fe98-4021-b28b-dba9176a17af-696x388.jpeg 696w, https:\/\/hashtagdubai.org\/wp-content\/uploads\/2026\/09\/img-e375885c-fe98-4021-b28b-dba9176a17af-753x420.jpeg 753w, https:\/\/hashtagdubai.org\/wp-content\/uploads\/2026\/09\/img-e375885c-fe98-4021-b28b-dba9176a17af.jpeg 810w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/li>\n<\/ul>\n<h3 style=\"font-weight: 400; text-align: left;\">A little wicked, a little dreamy, and very ready for after dark. SHEGLAM is turning spooky season into a full beauty mood with the new\u00a0<strong>Dark Romantasy Collection<\/strong>, an edit of rich pigments, magnetic shifts, soft stains and statement colour inspired by the darker, more romantic side of glam.<\/h3>\n<h3 style=\"font-weight: 400; text-align: left;\">Breaking out of the usual orange-and-black Halloween playbook, the Dark Romantasy Collection explores a rich palette of wine-soaked purples, smoky blacks, deep crimson and plum. Mysterious, confident and seductive, a playful edge runs through every shade and detail. From gothic-inspired packaging to unexpected textures and high-impact colour, the collection was created for beauty looks that feel utterly dramatic.<\/h3>\n<h3 style=\"font-weight: 400; text-align: left;\">The\u00a0<strong>Dark Romantasy Eyeshadow Palette<\/strong>\u00a0sets the tone with a mix of smouldering mattes and light-catching sparkles made for softly shadowed eyes as well as full siren mode. Moody wine-purple hues bring depth and drama, while contrasting shimmer stops the look from disappearing into the night.<\/h3>\n<h3 style=\"font-weight: 400; text-align: left;\">For a little more dimension, the\u00a0<strong>Dark Romantasy Duochrome Eyeshadow<\/strong>\u00a0takes eye colour into shape-shifting territory. The finely milled formula glides smoothly across the lids before revealing a magnetic, cat-eye-inspired effect and multidimensional colour shift that changes as it catches the light. A sheer sweep creates an ethereal flash, while layered pigment turns the effect decidedly more dramatic. The three-shade line-up includes\u00a0Garnet Eyes, On the Prowl and Emerald Hex, each capturing its own chameleon-like take on after-dark shimmer.<\/h3>\n<h3 style=\"font-weight: 400; text-align: left;\">The collection\u2019s hero, the\u00a0<strong>Dark Romantasy Lip &amp; Cheek Tint<\/strong>, is about soft drama. Housed in a spooky skeleton-inspired bottle, the lightweight formula melts into lips and cheeks with a sheer, watercolor-like stain that can be layered from barely-there flush to richer colour.\u00a0Withered Rose\u00a0brings muted romantic warmth,\u00a0Rich Crimson\u00a0deepens the mood, while\u00a0Plum Hex\u00a0leans into the collection\u2019s darkest berry tones.<\/h3>\n<h3 style=\"font-weight: 400; text-align: left;\">\u00a0\u00a0The\u00a0<strong>Dark Romantasy Lip Liner + Lip Gloss Kit<\/strong>\u00a0takes the romance somewhere glossier. Each duo pairs a smooth-gliding liner for crisp, sculpted definition with a luminous, non-sticky gloss that gives lips a plush, glassy finish.\u00a0The shades \u2013 Plum Noir, Rich Velvet and Into the Abyss\u00a0\u2013 move through vampy, after-hours tones made for softly blurred definition or a sharper, high-shine lip moment. Consider it SHEGLAM\u2019s answer to classic evening glamour, only with the lights turned a little lower.<\/h3>\n<h3 style=\"font-weight: 400; text-align: left;\">Then comes the statement-maker. The\u00a0<strong>Dark Romantasy Transfer-Proof Lip Mousse<\/strong>\u00a0coats the lips in highly pigmented black with a soft-blurring matte finish that stays put long after the final glow of the setting sun. The mousse texture keeps the colour comfortable and smooth, while its transfer-proof wear adds serious staying power to one of the season\u2019s boldest shades.<\/h3>\n<h3 style=\"font-weight: 400; text-align: left;\">\u00a0\u00a0Rounding it all out is the\u00a0<strong>Dark Romantasy Body Mist<\/strong>\u00a0with its warm blend of coconut, plum, sandalwood and white musk. Fruity depth meets soft woods and skin-like musk for a fragrance that feels in equal parts romantic and mysterious.<\/h3>\n<h3 style=\"font-weight: 400; text-align: left;\">With the signature SHEGLAM twist on spooky season, the Dark Romantasy Collection brings together shimmering eyes, stained colour, vampy lips, hypnotic shifts and gothic-inspired details for the ultimate dark-romance glam fantasy this fall.<\/h3>\n<h3 style=\"font-weight: 400; text-align: left;\"><\/h3>\n<h3 style=\"font-weight: 400; text-align: left;\">Available now on\u00a0<a href=\"http:\/\/www.sheglam.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.sheglam.com\/&amp;source=gmail&amp;ust=1789645590898000&amp;usg=AOvVaw1pSs9hreQ7Z3NASoqiL7on\"><u>www.sheglam.com<\/u><\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>SHEGLAM Steps Into Its Dark Romantasy Era Rich violet hues, hypnotic colour shifts and vampy lips bring an electrifying and moody romance-feel to seasonal glam Six new beauty essentials move from smouldering eyes and stained cheeks to transfer-proof black lips and an irresistible body mist A little wicked, a little dreamy, and very ready for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[29],"_links":{"self":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/71355"}],"collection":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/comments?post=71355"}],"version-history":[{"count":2,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/71355\/revisions"}],"predecessor-version":[{"id":71358,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/71355\/revisions\/71358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/media\/71356"}],"wp:attachment":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/media?parent=71355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/categories?post=71355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/tags?post=71355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}