{"id":71374,"date":"2026-09-17T15:44:29","date_gmt":"2026-09-17T15:44:29","guid":{"rendered":"https:\/\/hashtagdubai.org\/?p=71374"},"modified":"2026-09-17T15:44:29","modified_gmt":"2026-09-17T15:44:29","slug":"panasonic-middle-east-and-africa-reinforces-b2b-and-corporate-presence-through-renewed-events-and-media-relations-strategy","status":"publish","type":"post","link":"https:\/\/hashtagdubai.org\/index.php\/2026\/09\/17\/panasonic-middle-east-and-africa-reinforces-b2b-and-corporate-presence-through-renewed-events-and-media-relations-strategy\/","title":{"rendered":"Panasonic Middle East and Africa Reinforces B2B and Corporate Presence Through Renewed Events and Media Relations Strategy"},"content":{"rendered":"<h2 class=\"has-text-align-center\" style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>Panasonic Middle East and Africa Reinforces B2B and Corporate Presence Through Renewed Events and Media Relations Strategy<\/strong><\/span><\/h2>\n<h3 style=\"text-align: left;\"><strong>A rebuilt communications approach positions Public Relations as a driver of commercial growth, not just visibility<\/strong><\/h3>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-71264\" src=\"http:\/\/hashtagdubai.org\/wp-content\/uploads\/2026\/09\/unnamed-2-300x66.png\" alt=\"\" width=\"300\" height=\"66\" srcset=\"https:\/\/hashtagdubai.org\/wp-content\/uploads\/2026\/09\/unnamed-2-300x66.png 300w, https:\/\/hashtagdubai.org\/wp-content\/uploads\/2026\/09\/unnamed-2.png 392w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 style=\"text-align: left;\"><strong>Dubai, 17th of September, 2026 \u2013\u00a0<\/strong>Alongside its consumer; facing brand transformation, Panasonic Middle East and Africa has spent the last years rebuilding its B2B and corporate communications function; reestablishing its presence at the corporate and B2B events that matter most to its business audiences and reinforcing its media relations strategy to drive measurable commercial growth.<\/h3>\n<h3 style=\"text-align: left;\">Where Public Relations had historically operated as a support function to campaign activity, it has been repositioned as a growth lever in its own right; generating earned coverage, third; party validation, and direct stakeholder relationships that paid media cannot replicate on its own.<\/h3>\n<h3 style=\"text-align: left;\">\u201cOur B2B and corporate audiences don\u2019t just need to see a campaign; they need to hear from us directly, in the rooms where decisions get made,\u201d said Sara Chachi, Leading Brand, Communications and Customer Experience Division, Panasonic Middle East and Africa. \u201cRebuilding our events presence and our media relationships was about making sure we were part of that conversation again, consistently, not just when we had a product to launch.\u201d<\/h3>\n<h3 style=\"text-align: left;\">This reinforced approach has underpinned Panasonic Middle East and Africa\u2019s expanded presence at corporate and industry events and has directly supported the company\u2019s broader regional growth strategy; including its expansion across the Middle East and Africa, detailed separately<strong>.<\/strong><\/h3>\n<h3 class=\"has-text-align-left\" style=\"text-align: left;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<strong>-Ends- \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Panasonic Middle East and Africa Reinforces B2B and Corporate Presence Through Renewed Events and Media Relations Strategy A rebuilt communications approach positions Public Relations as a driver of commercial growth, not just visibility Dubai, 17th of September, 2026 \u2013\u00a0Alongside its consumer; facing brand transformation, Panasonic Middle East and Africa has spent the last years rebuilding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[29],"_links":{"self":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/71374"}],"collection":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/comments?post=71374"}],"version-history":[{"count":2,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/71374\/revisions"}],"predecessor-version":[{"id":71376,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/71374\/revisions\/71376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/media\/71264"}],"wp:attachment":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/media?parent=71374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/categories?post=71374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/tags?post=71374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}