{"id":71526,"date":"2026-09-23T16:29:26","date_gmt":"2026-09-23T16:29:26","guid":{"rendered":"https:\/\/hashtagdubai.org\/?p=71526"},"modified":"2026-09-23T16:34:01","modified_gmt":"2026-09-23T16:34:01","slug":"casio-unveils-its-first-arabic-dial-collection-for-the-middle-east-africa","status":"publish","type":"post","link":"https:\/\/hashtagdubai.org\/index.php\/2026\/09\/23\/casio-unveils-its-first-arabic-dial-collection-for-the-middle-east-africa\/","title":{"rendered":"CASIO Unveils Its First Arabic-Dial Collection for the Middle East & Africa"},"content":{"rendered":"

CASIO Unveils Its First Arabic-Dial Collection for the Middle East & Africa<\/strong><\/span><\/h2>\n

The new\u00a0<\/em>MTP-E735AR\u00a0<\/em><\/strong>Series combines Eastern Arabic numerals, an intricate arabesque-inspired dial and a bilingual Arabic-English day display across five colourways<\/em><\/h3>\n

Created for the Middle East & Africa, the collection was revealed during an exclusive media preview in Dubai\u00a0<\/em><\/h3>\n

Dubai, United Arab Emirates, 23 September 2026: CASIO Middle East & Africa<\/strong>\u00a0has unveiled the\u00a0MTP-E735AR, its first Arabic-dial collection<\/strong>created for the Middle East & Africa<\/strong>, bringing together regional design influences and the everyday functionality of a classic CASIO timepiece.<\/h3>\n

\"\"<\/p>\n

Featuring applied Eastern Arabic numerals, an intricate arabesque-inspired dial and a bilingual Arabic-English day display, the five-piece collection has been designed to give a familiar three-hand dress watch a distinctive regional expression.<\/h3>\n

At the centre of the collection is a swirling arabesque motif that extends across the entire dial, replacing a conventional flat or sunburst finish with a richly detailed pattern. Applied Eastern Arabic numerals sit alongside a day-and-date window at 3 o\u2019clock, with the day display switching between Arabic and English.<\/h3>\n

The design takes on a different character across the five colourways:\u00a0black, deep blue, ice blue, turquoise and white.<\/strong>\u00a0On the black and blue dials, the arabesque pattern blends subtly into the background through tonal and monochromatic treatments.\u00a0\u00a0On the white model, the pattern comes forward in silver and is paired with blue hands and markers for contrast, while the other four colourways feature silver-tone hands matched to the stainless-steel case and bracelet.<\/h3>\n

Housed in a slim\u00a044.5 \u00d7 37.5 \u00d7 8.4 mm stainless-steel case<\/strong>\u00a0with an integrated bracelet, the\u00a0MTP-E735AR<\/strong>\u00a0Series also offers 50-metre water resistance, mineral glass and approximately three years of battery life, combining regional design details with practical everyday wearability.<\/h3>\n

Hiroyuki Sezai, Head of Timepiece Division at CASIO Middle East & Africa, said:<\/strong>\u201cThe MTP-E735AR collection is an exciting release for us because it has been created with consumers in the Middle East & Africa in mind. From the Eastern Arabic numerals and bilingual day display to the arabesque-inspired dial, the design brings a distinctive regional character to a classic CASIO timepiece. We are very pleased to introduce this collection to the market, and it comes at an exciting time as we prepare to bring a number of new releases to consumers across the region over the coming months.\u201d<\/em><\/h3>\n

The collection was unveiled during an exclusive media preview held at CASIO Middle East & Africa\u2019s Dubai office on 17 September, bringing together invited media, senior representatives from CASIO HQ in Japan and members of the regional leadership team.<\/h3>\n

The programme included presentations on CASIO\u2019s regional timepiece strategy and brand direction, followed by a hands-on showcase of the new MTP-E735AR collection and a broader preview of additional models scheduled to launch across the region over the next six months.<\/h3>\n

Joining from CASIO HQ in Japan were\u00a0Masakazu Sugawa, General Manager of Brand Marketing for the Timepiece Division<\/strong>, and\u00a0Takuya Umamichi, G-SHOCK Brand Marketing Manager<\/strong>\u00a0within the Timepiece Division, alongside\u00a0Hiroyuki Sezai, Head of Timepiece Division at CASIO Middle East & Africa,<\/strong>\u00a0and members of the regional team.<\/h3>\n

The presentations offered media further insight into CASIO\u2019s evolving timepiece business across the Middle East & Africa, including the company\u2019s approach to product development, brand direction and changing consumer preferences. Building on its longstanding reputation for durable, versatile and functional timepieces, CASIO continues to evolve its portfolio in response to changing lifestyles and design preferences across the region.<\/h3>\n

Guests were also able to experience the showcased timepieces first-hand, with further details on upcoming models to be announced in line with their respective launch timings.<\/h3>\n

<\/h3>\n

-ENDS-<\/strong><\/h3>\n

MTP-E735AR Arabic-Dial Collection<\/strong><\/h3>\n
    \n
  • \n

    MTP-E735AR-1AV \u2014 Black<\/h3>\n<\/li>\n
  • \n

    MTP-E735AR-2A1V \u2014 Deep Blue<\/h3>\n<\/li>\n
  • \n

    MTP-E735AR-2A2V \u2014 Ice Blue<\/h3>\n<\/li>\n
  • \n

    MTP-E735AR-2A3V \u2014 Turquoise<\/h3>\n<\/li>\n
  • \n

    MTP-E735AR-7AV \u2014 White with blue hands and markers<\/h3>\n<\/li>\n<\/ul>\n

    Key features:<\/strong><\/h3>\n

    Eastern Arabic numerals; arabesque-inspired dial; Arabic\/English bilingual day display; stainless-steel case and integrated bracelet; 50-metre water resistance; mineral glass; approximately three years of battery life.<\/h3>\n

    About CASIO Middle East & Africa<\/strong><\/span><\/h3>\n

    CASIO Middle East & Africa FZE is the regional subsidiary of CASIO Computer Co., Ltd., responsible for managing and developing CASIO\u2019s business, brand presence, and marketing activities across the Middle East and Africa region.<\/h3>\n

    Based in Dubai, CASIO Middle East & Africa oversees a diverse product portfolio including G-SHOCK, BABY-G, EDIFICE, PRO TREK, CASIO Vintage, Standard watches, and CASIO Electronic Musical Instruments. The company works closely with regional distributors, retail partners, media, and industry stakeholders to strengthen CASIO\u2019s presence and deliver products that combine innovation, durability, functionality, and timeless design.<\/h3>\n

    Across the region, CASIO continues to build on its global philosophy of creating products that support everyday life, self-expression, creativity, and performance \u2014 from watches built for toughness and style to musical instruments that make learning and playing music more accessible.<\/h3>\n","protected":false},"excerpt":{"rendered":"

    CASIO Unveils Its First Arabic-Dial Collection for the Middle East & Africa The new\u00a0MTP-E735AR\u00a0Series combines Eastern Arabic numerals, an intricate arabesque-inspired dial and a bilingual Arabic-English day display across five colourways Created for the Middle East & Africa, the collection was revealed during an exclusive media preview in Dubai\u00a0 Dubai, United Arab Emirates, 23 September […]<\/p>\n","protected":false},"author":1,"featured_media":71527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[29],"_links":{"self":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/71526"}],"collection":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/comments?post=71526"}],"version-history":[{"count":5,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/71526\/revisions"}],"predecessor-version":[{"id":71534,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/posts\/71526\/revisions\/71534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/media\/71527"}],"wp:attachment":[{"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/media?parent=71526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/categories?post=71526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hashtagdubai.org\/index.php\/wp-json\/wp\/v2\/tags?post=71526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}