CB2 Unveils Curated Capsule Collection
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CB2 has launched its ‘Designed to Make a Statement’ campaign, collaborating with creative legends and design collectives
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Limited edition furniture, décor and art from Gianfranco Fratinni, Azeeza, Ross Cassidy, Mermelada Estudio and more
Dubai, United Arab Emirates, 5 September, 2023: CB2, operated by Majid Al Futtaim Lifestyle, has partnered with creatives across the design spectrum – from fashion designers to rockstars – to bring unique capsule collections to the Middle East. Its latest campaign, ‘Designed to Make a Statement’, aims to raise awareness on imaginative, established and emerging voices in design.
CB2’s ever-evolving assortment of home furnishings includes covetable collaborations tailored for those seeking a creative edge and high-end design aesthetic. Having carefully honed its relationships with leading global studios to create unique pieces for seasonal collections, along with exclusive edits from modern icons such as Lenny Kravitz and Gwyneth Paltrow, the brand selects its partners based on a shared interest in form, craft and authenticity. Each one is known for an unwavering point of view – whether that’s Paul McCobb’s mid-century modern simplicity, or Kara Mann’s signature subversion of contrasting styles.
Sara Khodja, Senior Director of Design, Development and Furniture at CB2, said, “CB2 collaborates with artists, designers and manufacturers across the world to curate and create exclusive products in every category. Our collections are authentic and elevated, using a foundation of exceptional craftsmanship with diverse perspectives. In this way, we can explore several creative possibilities as part of a larger goal to frame CB2 as a unique entity in the home landscape.”
CB2 is committed not only to modern trends, but legacy luxury, having recently reissued the celebrated works of Italian architect and designer, Gianfranco Frattini. Guided by his original 1950s sketches and timeless standards, CB2 has lovingly recreated original vintage pieces for a new era – with the same enduring high quality.
For more dimension inside the home, the Lawson Fenning capsule collection seamlessly blends natural elements and clean, modern forms. This same effortless originality is a signature of Ross Cassidy, the LA-based interior and furniture designer. His luxe collection of classic silhouettes and refined materials transcends trends, just as Brett Beldock’s use of marble and oak speaks to a grounded, yet cultivated approach.
Following years of Skandi minimalism and monochromatic palettes, vibrant, bold and distinctive designs are taking centre stage in 2023. No one embodies this aesthetic quite like Azeeza – whose energising outdoor capsule has landed at CB2 in time for the cooler months. Emerald and cobalt blues have been mixed with metallics to add the perfect pop of lasting, fade-resistant colour to any garden or balcony.
As well as constantly sourcing new talent and exploring new styles, CB2 remains true to its history through long term partnerships. One of these being Mermelada Estudio – an example of the brand’s longest-running design relationships – which brings a touch of Mediterranean magic and sophistication with sumptuous velvet chairs, leather sofas and minimalist shapes.
Elsewhere in the assortment are stunning designs from Studio Anansi, Nicholas Obeid and Matthew Williamson. With over a dozen distinct collections to explore now in CB2 stores and online at www.CB2.ae, the brand continues to amplify and diversify the voices that are inspiring dream homes.
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About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is a diversified lifestyle conglomerate spanning 16 countries across the Middle East, Africa and Asia. The company employs 46,000 people representing 114 nationalities and welcomes 600 million customers to its shopping malls, communities, retail and entertainment destinations each year.
With owned assets valued at US$18 billion, Majid Al Futtaim has the highest credit rating (BBB) among privately-held corporates in the region. The company is committed to becoming Net Positive in water and carbon by 2040.
Majid Al Futtaim Lifestyle is home to world-class fashion and retail brands with more than 65 stores across the MENA region. As the retail partner of choice for some of the most desirable brands, Majid Al Futtaim Lifestyle holds exclusive licensing rights across the region for names such as Lululemon, Lego, Abercrombie & Fitch, Hollister, AllSaints, CB2, Shiseido, Poltrona Frau, Crate & Barrel and THAT, a Majid Al Futtaim multi brand concept store and app. The Company currently boasts 18 online platforms and continues to strengthen its position as a market leader through its exceptional omnichannel customer experience offering. www.majidalfuttaim.com
About CB2
CB2 is transforming the perception of home design for today’s modern consumer by offering high quality, sophisticated design. The brand is today’s destination for timeless yet edgy home collections, creating furniture and decor to inspire creativity and celebrate individuality with an eclectic mix of products and decorating ideas. In addition to being a leader in online retail, the brand is rapidly expanding their physical footprint and currently has 20 locations across the U.S and Canada. CB2 is part of Crate and Barrel Holdings, which is owned by The Otto Group, a global retail and services group based in Hamburg, Germany. For more inspiration, follow us on Snapchat, Facebook and Instagram.
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