SAUDI TOURISM LAUNCHES LATEST ‘SAUDI, WELCOME TO ARABIA’ CAMPAIGN STARRING LIONEL MESSI; “GO BEYOND WHAT YOU THINK!”
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Go Beyond What You Think” invites a global audience spanning two continents and multiple channels, to discover the delightfully unexpected in Saudi
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International football icon and Saudi Tourism Ambassador, Lionel Messi challenges misconceptions in latest global campaign
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Visitors and locals encouraged to #ShareYourSaudi on social channels
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From diverse destinations, events, entertainment and trailblazing Saudi females, the warm Saudi welcome and unmatched hospitality are visible throughout
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Campaign builds on UN Tourism “Tourism Opens Minds” Initiative aimed at inspiring tourists to expand their horizons when selecting travel destinations