Curated Collection Designed to Embody and Celebrate the Vibrance of Malayali culture
Dubai, United Arab Emirates:4th April 2024
Tanishq, India’s largest retail jewellery brand, is proud to announce it’s first-ever Vishu-inspired collection, aimed at celebrating the rich cultural heritage of the vibrant Malayali community.
Set to launch on April 5th, 2024, to coincide with the auspicious occasion of Vishu Festival, this curated collection will be available at all Tanishq stores in the UAE and Qatar.
Crafted with meticulous attention to detail, this first-of-its-kind initiative represents Tanishq’s commitment to diversity and inclusivity, catering to the unique cultural and traditional preferences of its esteemed Malayali clientele and aimed at elevating their Vishu celebrations.
Embodying the essence of tradition, new beginnings, togetherness and prosperity, the collection is designed to resonate with the core values cherished during Vishu. By infusing each piece with symbolism and significance, Tanishq invites customers to embrace the spirit of the occasion and commemorate cherished traditions with elegance and sophistication.
Adorned with auspicious symbols such as the traditional Vishukkani arrangement, intricately designed gold coins, and embellishments reflecting the colours of Vishu, these exquisite pieces resonate with the spirit of the festival. From elegant necklaces and bangles to stunning earrings and pendants, the Vishu Collection offers a diverse range of jewellery to complement every style and preference.
To further enhance the festivities, Tanishq is delighted to extend an exclusive offer to its patrons. Customers can enjoy up to 25 percent off on Gold and Diamond Bill Value (over 10K AED), along with a complimentary gold coin on any purchase under 10K AED.
“We are thrilled to introduce our exclusive Vishu Collection, a testament to our commitment to celebrating cultural traditions,” said Aditya Singh, Head – Jewellery International Business at Titan Company Ltd. “With this collection, we aim to be part of the cultural ethos of our patrons, enriching Vishu celebrations with carefully inspired pieces of jewellery”
Tanishq’s Vishu Collection will be available for discerning patrons at all Tanishq stores commencing April 5th, 2024.
Website: www.tanishq.ae
IG: tanishqMiddleEast
Store Addresses: Tanishq Showroom
Al Fahidi Street, Dubai
Al Souq Al Kabeer, Meena Bazaar, Dubai.
Karama Center Shopping Mall, Dubai
Lulu Hypermarket, Ground Floor, Al Barsha, Dubai
Silicon Central Mall, Dubai Silicon Oasis
Sharjah Central Mall, Sharjah
Al Saman Tower, Hamdan Street, Abu Dhabi
Doha Festival City, Doha, Qatar
Lulu Hypermarket, D Ring Road, Doha, Qatar
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About Tanishq
Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs, inimitable customer service and guaranteed product quality for over two decades.
At Tanishq, jewellery is not just a product, but a manifestation of artistry and our exquisite range of gold & diamond jewellery strikes the perfect balance between traditional charm and contemporary appeal. With designs that capture the beauty and celebration of special occasions, Tanishq aims to be an integral part of every woman’s journey. Attesting to this commitment towards excellence, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory.
Tanishq currently has a presence of 430+ stores in India present as country’s most trusted jewellery brand with an extremely high brand recall. It also has 15+ stores across UAE, Qatar, Singapore and USA.
