Dyson unveils new Mall of the Emirates demo store
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Offering the second Beauty Lab location within the mall environment in Dubai
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First in-mall device repair service, giving customers direct and speedy service repairs across all products
Dyson expands its retail presence in the UAE with the opening of its Mall of the Emirates demo store on 28 March. The new immersive store will be the first in the region to host a service centre offering repairs within the retail space, along with having the second Beauty Lab location in Dubai, encouraging customers to test and experience Dyson’s latest technology and see first-hand how they work.
The Mall of the Emirates Dyson demo store will offer an immersive experience with the location being the second in Dubai to offer the unique Beauty Lab service within the mall environment. This is a private salon space where owners can feel comfortable trying any of Dyson’s haircare technology, such as the Dyson Corrale™ cordless hair straightener, the Dyson Supersonic™ hair dryer and the Dyson Airwrap™ multi-styler. Technology lovers will be able to seek advice from the Dyson experts on hand and discover Dyson’s iconic hair care collection with ease. Visitors will be offered private consultations and an expert shopping experience on a booking-basis across all the personal care range.
The new demo store will also be the first regionally to have a service centre in the store offering owners the opportunity to visit experts directly and drop their devices for repairs. The express repair service gives customers access to a Dyson Service Engineer who will assess the work required and conduct the repairs within a short time frame, so customers can continue shopping and return to pick up the repaired device later.
Visitors will be able to shop all of Dyson’s innovations such as the soon-to-launch Dyson Zone™ air purifying headphones along with browse Dyson’s inventions across all three main product ranges – Floor Care, Environmental Care, and Hair Care – with interactive demonstrations that bring to life the science at the core of Dyson technology.
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