SHEIN LAUNCHES A NEW MENSWEAR COLLECTION IN COLLABORATION WITH INFLUENCER HATTAN EXCLUSIVELY IN THE MIDDLE EAST
UAE; 26 July 2023: SHEIN mainly focuses on womenswear, but the new territory of menswear is becoming central for young men, upholding the philosophy that “everyone can enjoy the beauty of fashion.”
Featuring three key style categories, SHEIN’s menswear includes Smart Casual, Leisure Vacation and Sport Casual, edited by popular lifestyle Saudi Influencer Hattan.
For the occasion the influencer traveled to Dubai to shoot the collection and create the best and desired aesthetic. “I am so excited to announce my first-ever fashion collaboration with SHEIN,” said Hattan.
The new menswear collection in collaboration with the influencer Hattan includes casual pants, chinos, button-down shirts and sneakers. Essentials that a man can mix and match to maximize the potential of his wardrobe staples. The collection offers eloquent essentials for the modern man, while still keeping styles at the accessible price point the brand is known for.
The Smart Casual collection, tailored to young men aged 19-26 years, crafts garments that take into account fabric, fit, and function.
The collection combines the classic black, white and grey morandi colors, as well as the earth tones, emphasizing the clean and refreshing styles that fit young men. The tailoring is relaxed, outlining the body shape. With breathable fabrics soaking up body perspiration inside and allow it to evaporate on the outside, thus cooling you down on a hot summer day.
The Leisure Vacation collection includes the summer ready t-shirts, stand-out floral shirts, shorts and casual holiday shoes. Giving the freedom to switch between beach, sports or leisure, and creating a resort wear capsule. Summer hues include bold blue, fresh grass green, floral and tropical prints.
Casual dress code for men is perhaps men’s best chance to express a true sense of personal style. SHEIN’s Sport Casual category is an open invitation for sports-lover men to dress in what feels most comfortable for them. The collection is about finding the right balance between comfort, individuality, and style – through classic check jacquard, clean silhouettes and luster texture. This line revolves around a set of basics and comfortable and classic essentials.
#SHEINXHATTAN #SHEINMan
The collection is available online in the Middle East starting 27th July
Visit Website: https://m.shein.com/ar-en/campaigns/armen
