Niti Gupta, Founder of NITI GUPTA EVENTS, to Host AFRA’s ‘RAMADAN COTERIE’ Event
Dubai, February 2024 – A name that has become synonymous with high-end fashion, handpicked luxury, curated collections, and sartorial excellence, AFRA enchanted its discerning consumers with yet another memorable fashion soiree. Renowned for seamlessly blending design, creativity, and culture, AFRA’s latest edition payed a distinct regal homage to the upcoming festive season- aptly titled the ‘RAMADAN COTERIE’ – at the elegant and chic THE Dubai EDITION Hotel, Downtown Dubai.
Niti Gupta, the visionary Founder of NITI GUPTA EVENTS, meticulously curated a vibrant festive coterie of designers and brands, where haute couture, luxury pret, ready-to-wear styles, and accessories elegantly converge to create a royal shopping experience for women. This unique theme draws inspiration from the leisurely pace at which royal ladies historically shopped, emphasizing an unhurried, personalized, and intimate atmosphere – a departure from the conventional humdrum of shopping and attracted clientele from all nationalities.
In its commitment to reinvention, AFRA’s RAMADAN COTERIE presented an exclusive and curated selection
that invites women to take their time and savor the finest offerings – explore rich textures, touch and feel a repertoire of fascinating fabrics, revel in the kaleidoscope of colorful silhouettes, and consult with designers to create customized outfits, in addition to pre-ordering styles on display. This season’s reimagined experience was tailor-made for the modern woman seeking something distinctive and eclectic for the festive season.
The AFRA event, on February 3rd, opened with the guest of honour Lara Tabet, the lady behind the brand Luxury with Lara. The AFRA Ramadan Coterie showcased a handpicked selection of couturiers, global ateliers, and the new-age trailblazers of fashion. From a wide selection of festive ready-to-occasion KAFTANS by revered names such as Pria Kataria Puri, Mina Siddique, VYOUM by Ritu Sekksaria, to vibrant handcrafted luxury pret styles by Aartivijay Gupta, J’s Clothing, Sougat Paul, Arab Crab, Sahar Atif, and statement fashion jewellery and accessories by KOKOMMO, New York-based label Deepa Gurnani, House of Tuhina, and Ekathva Jaipur and skin jewellery by Marbella Paris. There were some special Ramadan personalized stationery, gift tags and eidi envelopes by Escapades which was a favourite amongst all.
Marking their debut at AFRA were some new found talent! Brands 82, Blocked Textiles, Jafer Jafry, Asmi by Mayank Modi, J’s Clothing, RSVP by Roli & Ssorabh, Manara by Maria. A young fashion college graduate who came for the second time is Tehmina Jillani, and the hidden gems of design at the special JANNATH LOUNGE by Poonam Choudhari, which included curated collections of Jewels by Queenie, Priya Tholia, Mograa, Linen by Jannath, Jewels by Jannath and cosmetics by Bella. The Jannath lounge also brought a very skilled artist Suvigya Sharma, who specializes in customized perilicious art, portraits and has been commissioned for making portraits for some of the very famous people.
With the spirit of inclusion, AFRA also has a special space reserved for the SNF Development Centre, which was brought to AFRA by UAE Connects. The young adults of SNF will showcased their beautiful hand crafted and printed gift items.
There was a special walk with the young adults from SNF styled by AFRA, along with Lara Tabet and the fashionistas of Dubai. A celebratory inclusive moment with the spirit of Ramadan.
It was a sensorial and sartorial journey as AFRA once again reimagined itself, offering an intimate and personalized shopping experience that transcended the
ordinary and set the benchmark for excellence in creativity and innovation.
AFRA truly is Dubai’s preferred fashion destination!
For further information on the upcoming events, please contact:
Niti Gupta,
Founder,
Niti Gupta Events
niti@nitigupta.com
Phone: +9715 8882579
