MIDEA STRENGTHENS ITS OMAN PRESENCE WITH THE OPENING OF THE FIRST RAC PRO SHOP IN THE MIDDLE EAST AND REWARDS TOP-PERFORMING DEALERS WITH A NEW INCENTIVE SCHEME
Muscat, Oman: Midea Middle East successfully hosted two major milestones in the Sultanate of Oman, reinforcing its commitment to growth, innovation, and strong channel partnerships in the region’s RAC (Room Air Conditioner) business.
Midea inaugraurates first RAC PRO SHOP in Oman
The new RAC PRO SHOP, launched in partnership with Ambassador Trading, marks a major milestone in strengthening Midea’s RAC brand presence in Oman. This pioneering retail concept offers an elevated and immersive shopping experience for both consumers and trade partners, showcasing Midea’s complete RAC portfolio within a dedicated, premium environment. The PRO SHOP significantly enhances brand visibility and reinforces the company’s ambitious growth and expansion strategy in the Oman market.
Celebrating Dealer Success: ‘Win a Pick-Up’ Scheme Awards Ceremony
Following the launch of the shop, Midea hosted a second event, the ‘Win a Pick-Up’ awards ceremony at the Sheraton Oman, where eight high-performing dealers were rewarded with vehicles for achieving their RAC sales targets. Each winner was presented with a commemorative award, while GECO received a special mention for their support in launching the region’s first RAC PRO SHOP.
The ceremony featured a symbolic key handover, followed by a flagging-off moment as the awarded vehicles were officially handed over and dispatched.
This event was also highlighted by social media coverage from top-tier influencers Mr. Ahmed Al Badi and Ms. Malak Makram, helping the message reach a wider audience.
Strengthening Partnerships & Driving Market Growth
Together, these landmark events highlight Midea’s strong and growing presence in Oman while celebrating the efforts of channel partners who contribute to the brand’s success. The dual celebrations reflect Midea’s long-term commitment to:
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Expanding its RAC retail footprint
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Enhancing customer and partner experience
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Recognizing and rewarding dealer performance
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Building sustainable market leadership in the Middle East
Midea continues to accelerate its regional growth strategy through innovation, collaboration, and strong partnerships across the GCC, setting a new benchmark for excellence in the RAC industry.
About Midea
Midea: The World’s Largest Home Appliance Company Empowering Smarter Living
Established in 1968, Midea has evolved into one of the world’s largest and most influential home appliance companies. Today, as a publicly listed Fortune Global 500 enterprise, Midea delivers intelligent, high-quality products to consumers in more than 200 countries and regions.
Recognized as the world’s No.1 smart home appliance brand, Midea’s innovations enhance the daily lives of billions of people worldwide. The company’s global presence is further strengthened through its strategic partnerships as the Official Partner of Manchester City Football Club and the Asian Football Confederation (AFC).
