Panasonic Middle East and Africa Reinforces B2B and Corporate Presence Through Renewed Events and Media Relations Strategy
A rebuilt communications approach positions Public Relations as a driver of commercial growth, not just visibility
Dubai, 17th of September, 2026 – Alongside its consumer; facing brand transformation, Panasonic Middle East and Africa has spent the last years rebuilding its B2B and corporate communications function; reestablishing its presence at the corporate and B2B events that matter most to its business audiences and reinforcing its media relations strategy to drive measurable commercial growth.
Where Public Relations had historically operated as a support function to campaign activity, it has been repositioned as a growth lever in its own right; generating earned coverage, third; party validation, and direct stakeholder relationships that paid media cannot replicate on its own.
“Our B2B and corporate audiences don’t just need to see a campaign; they need to hear from us directly, in the rooms where decisions get made,” said Sara Chachi, Leading Brand, Communications and Customer Experience Division, Panasonic Middle East and Africa. “Rebuilding our events presence and our media relationships was about making sure we were part of that conversation again, consistently, not just when we had a product to launch.”
This reinforced approach has underpinned Panasonic Middle East and Africa’s expanded presence at corporate and industry events and has directly supported the company’s broader regional growth strategy; including its expansion across the Middle East and Africa, detailed separately.
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