Inspired by the rich heritage of Ayurveda, Qaadu conceived in the UAE, launches operations
Dubai, UAE, June 2023: Qaadu, a premium brand specializing in ayurveda, plant-based, cruelty-free beauty and wellness products, is proud to announce its official launch in the UAE. Inspired by the rich heritage of Ayurveda, Qaadu was conceived in the vibrant city of Dubai, where traditional wisdom blends harmoniously with modern lifestyles.
Recognizing the increasing demand for natural and holistic wellness products, Qaadu combines ancient Ayurvedic wisdom to provide safe and effective solutions for daily care. One of the key differentiators of Qaadu is its commitment to using only sulphate-free and paraben-free ingredients in its product range.
“We are delighted to announce the introduction of Qaadu to the dynamic market of Dubai. Recognized as a cosmopolitan center that thrives on diversity, innovation, and sustainability, Dubai provides an ideal platform for our brand. With utmost confidence, we anticipate that the astute clientele of Dubai will warmly embrace the meticulously designed, cruelty-free product range that Qaadu has to offer,” said Shafin Kalathingal, Founder of Qaadu.
During the COVID crisis, Shafin Kalathingal, a dedicated investment banker in the UAE, experienced job loss. However, refusing to succumb, he summoned unwavering determination and unleashed his visionary creation, Qaadu, upon the world.
Qaadu, which translates to ‘forest’ in several Indian languages, takes inspiration from nature and herbal remedies for all its formulas. The brand’s carefully curated products embrace a holistic approach to personal care and good health for the entire family. In order to maximize accessibility, Qaadu has partnered with several pharmacies and hypermarkets across the United Arab Emirates. The brand’s products are now available across Lulu Hypermarkets in the UAE. Qaadu is also accessible across pharmacy stores of DOCIB Group, Med7 and Aster Group. Qaadu products are extensively available on the brand’s official website, as well as popular platforms such as Amazon.ae, Carrefour UAE, Mumzworld, Bevegan, Noon and more.
Qaadu’s product line encompasses skincare, hair care, bath and body, and wellness essentials. Each product is formulated with a meticulous approach, ensuring the highest standards of purity, efficacy, and environmental responsibility.
“Our wide-ranging product portfolio caters to a diverse spectrum of health and wellness needs. From nourishing hair care solutions to revitalizing skin care essentials, we offer a comprehensive selection suitable for individuals of all ages. Moving forward, our vision is to establish ourselves as the ultimate brand for health and beauty needs for the entire family,” added Shafin.
Founded by Shafin Kalathingal, Qaadu was officially launched with 18 carefully crafted SKUs catering to the wellness of the entire family, from children to the elderly and pregnant mothers. Shafin, along with his wife Shehnaz Ibrahim, a director of a well-known pharmacy group in the UAE, and his cousin Rahbaz, established Qaadu after identifying gaps in the beauty and wellness industry.
The journey of the brand began with the creation of children’s gummies and quickly expanded to encompass various products such as skincare, body care, hair care, wellness items, products for kids, and Mother & Child products. Among their notable offerings is the Milk Tea designed specifically for nursing mothers, which combines unique herbal blends to promote well-being and improve the quality of breast milk. This caffeine-free tea contains fennel, alfalfa, and fenugreek.
All products from Qaadu have obtained certifications from The Vegan Society of the United Kingdom, the oldest and most respected vegan certification available. Additionally, all their products are manufactured in facilities certified under Good Manufacturing Practices (GMP), and their nutraceuticals and ayurvedic wellness products are produced in facilities registered with the US Food and Drug Administration (USFDA).
Qaadu has secured a favourable investment from an Angel Investor within the oil and gas industry. This funding will be allocated towards inventory management, product development, and marketing endeavors. The brand has also formed partnerships with non-governmental organizations (NGOs) to initiate its corporate social responsibility (CSR) initiatives. With a strong commitment to preserving the environment, Qaadu intends to concentrate on afforestation and reforestation of degraded lands, while also supporting the education of underprivileged children.
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