Ajmal Perfumes’ Song of Oud: An Award-Winning Olfactory Masterpiece
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Ajmal Perfumes’ ‘Song of Oud’ wins the prestigious Popular Fragrance of the Year award at the Beautyworld Middle East Awards as well as the ‘Most Admired Brand Campaign of the Year,’ award at the Middle East Retail Forum (MRF) 2023.
7th November 2023, Dubai, United Arab Emirates: Ajmal Perfumes, a distinguished name in the fragrance industry, is elated to announce its recent win at the prestigious Beautyworld Middle East Awards. The iconic ‘Song of Oud’ has been honored with the title of Popular Fragrance of the Year, marking a significant milestone in the brand’s illustrious history. It was also recognized at the 12th edition of the Middle East Retail Forum (MRF) 2023, held recently, as the Most Admired Brand Campaign of the Year under the Perfumes and Cosmetics segment. The company received this esteemed honor for its extensive marketing campaign in launching ‘Song of Oud’ in the Middle East region.
The BeautyWorld Middle East Awards, renowned for recognizing excellence and innovation in the beauty and fragrance industry, is a highly coveted accolade. Winning the Popular Fragrance of the Year award is a testament to the extraordinary resonance and appeal of ‘Song of Oud’ among fragrance enthusiasts and consumers across the GCC and beyond. The Middle East Retail Forum (MRF) considered one of the largest retail events in the region is a forum that recognizes outstanding retail brands and campaigns for their excellence in introducing new trends in retail and for their contributions to the industry.
Ajmal Perfumes, with a heritage spanning over seven decades, has consistently created fragrances that transcend the ordinary. ‘Song of Oud’ reflects this commitment, featuring a captivating blend of scents that resonate with a diverse audience, evoking deep emotions. Winning these awards highlights the brand’s inventiveness, artistry and unique craftsmanship. The unisex fragrance ‘Song of Oud’ is defined by a carefully concocted aroma that unfolds in layers to reveal its true nature. With a hint of bergamot, the freshness of apples, and the warmth of ginger, the top notes create a blend of citrus, fruity, and spicy scents. The heart notes feature lily of the valley, jasmine, and orris, creating a delicate floral scent. The base notes include amber, musk, and patchouli, leaving a lasting, rich, and sensual impression. This intricate composition reflects Ajmal Perfumes’ zeal to create fragrances that offer an evocative experience with a scent that is distinctly unique.
Abdulla Ajmal, CEO of Ajmal Perfumes, expressed his thoughts on this remarkable achievement: “At Ajmal, we constantly curate fragrances that blend modernity with our cherished traditions. We’re thrilled and honored to receive these prestigious awards for ‘Song of Oud,’ recognising its inventiveness and popularity.”
The success of ‘Song of Oud’ is a culmination of the brand’s unwavering efforts and creative endeavors. The fragrance was unveiled in 2022 at a grand event in the mesmerizing Nara Desert Escape, where popular artists and influencers came together to create an enchanting atmosphere. Renowned local rappers, Ahmedoo Biggie and Saud G, collaborated with Ajmal Perfumes to create a lyrical tribute to the fragrance’s captivating scent, adding a unique touch to the campaign. Ajmal Perfumes’ partnered with over 75 fashion and lifestyle influencers, as well as fragrance experts, to spread the word. The campaign achieved a remarkable reach of over 12 million people across the GCC, with over 1.6 million views on YouTube. Furthermore, the campaign was multi-faceted, leveraging a variety of channels to reach its target audience, including OOH advertising, traditional media, and cinema advertising. These notable wins for Song of Oud demonstrates the fragrance’s appeal to several enthusiasts and consumers, thanks to its exceptional composition and the brand’s strong commitment to the art of perfumery.
About Ajmal Perfumes: Inspired by the glorious Orient, Ajmal began its perfumery journey with the world’s oldest form of fragrances – Perfume oils. Over the last 72 years, Ajmal has created a unique niche in the world of perfumery in the Middle East, as Producers | Manufacturers | Retailers & Distributor. Ajmal offers a plethora of fine Western and Oriental fragrances and is renowned for its expertise in bringing the most exquisite Oudh and Oudh-related products. Ajmal’s retail presence spans 350 + exclusive showrooms within the GCC and the world.
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