Pedro Bianchi Prata Secures Victory at the Dubai International Baja, Sponsored by Honda Motorcycle
Dubai, UAE, 14 November 2023: In a thrilling display of skill and determination, Pedro Bianchi Prata, founder of the “Bianchi Prata” racing team, emerged victorious at the Dubai International Baja competition held on November 10, 11, and 12, riding a 2023 CRF 450R provided by Trading Enterprises Honda Motorcycle.
Pedro Bianchi Prata was crowned 1st place FIM Baja World champion in veteran class, 2nd place in Dubai International Baja – veteran class, and 3rd place in overall FIM Baja World Championship.
Pedro’s journey to victory was marked by exceptional performances throughout the competition. Having previously secured victories in the veteran category in the last four races, Pedro and his team entered the Dubai event in a promising position.
Reflecting on the significance of the race, Pedro stated, “This race was of real importance to me, my team, and sponsors, and I knew we were in a very good position to win.” He added “The partnership with Trading Enterprises Honda set the stage for a strong performance, together, we fought to win this championship.”
Pedro has a longstanding connection with Honda, having been an official rider and part of the official Honda team since 2015. His confidence in the Honda CRF450R stems from its reputation as the most competitive motorcycle on the market.
Commenting on the Honda CRF450R, Pedro said, “It’s a very reliable motorcycle and originally equipped with high quality parts, better brakes, better suspensions, and an engine with a lot of power and state-of-the-art electronic technology. It comes standard with traction control and several power maps, without I doubt it had all the qualities to help me fight for this world title.”
“We are proud of Pedro’s outstanding performance at the Dubai International Baja. This victory is a testament to both Pedro’s remarkable talent and the exceptional quality of our Honda CRF 450R. We are dedicated to supporting the motorcycle racing community and local championships, and this sponsorship is a prime example of our commitment.” – said Amir Shousha, Honda General Manager.
Honda Motorcycle, along with additional technicians, provided full-fledged support to ensure Pedro was in prime condition to take on the challenging Dubai terrain. This sponsorship exemplified Honda’s commitment to supporting riders who share their passion for motorcycle racing.
For more information, please call 800HONDA or visit:
Website: https://www.honda.ae/en/motors/
Facebook: https://www.facebook.com/HondaUAEMotorcycles
Instagram: https://www.instagram.com/hondauaemotorcycles/
Or visit Al-Futtaim Automotive –
Website: https://www.alfuttaim.com/automotive/
Facebook: https://www.facebook.com/AlFuttaimAutomotive/
Instagram: https://www.instagram.com/alfuttaimauto/
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About Trading Enterprises Honda
Trading Enterprises Honda, part of Al-Futtaim Automotive, is the sole UAE distributor of Honda vehicles, motorcycles, marine engines, power products, and parts. Recognized as one of the largest independent Honda distribution companies in the world, Trading Enterprises Honda is supported by an expansive network of modern showrooms, after-sales facilities, and retail Parts counters located across the UAE.
For more information on Trading Enterprises – Honda, please visit the website: https://www.honda.ae/ or
Or visit Honda’s Facebook page: Honda UAE | Facebook
About Al-Futtaim Automotive
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.
Operating in 10 countries across the Middle East, Asia, and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span the distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators, and contractors alike, and strives to become the leader in tailor-made mobility solutions
About Al-Futtaim Group
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com
