The report looks into the rising popularity of telephoto lens-equipped smartphones and the reasons behind it
OPPO leads the trends and continues to bring the technology from flagship to mass-market models
Dubai, UAE, 16 January 2024 – A new report by market research firm Counterpoint sheds light on the evolving landscape of smartphone photography. According to Counterpoint Research’s most recent report, over 200 million telephoto lens-equipped smartphones were sold globally in 2022, with that figure expected to rise even further by 2024. The reason for this growing trend is because of consumers’ growing desire for telephoto photography, something that was once exclusively found in professional cameras. This emphasises the lens’s critical significance in current mobile photography as well as its widespread appeal.