Choithrams raises AED 500,000 for Dubai Cares’ “Gaza In Our Hearts” Ramadan fundraising campaign·
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· 10,000 meals were donated to UAE Food Bank as part of Choithrams’ “Double Blessings” initiative
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· Choithrams boosted the proceeds from the sale of ready-to-eat meals by 50 times to provide hot meals, food baskets and emergency shelters for the people of Gaza
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Dubai, 16 April, 2024: Choithrams, the popular community supermarket brand, has announced that its annual “Double Blessings” Ramadan initiative has raised AED 500,000 for “Gaza In Our Hearts”, a Ramadan fundraising campaign by Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI). The campaign mobilized the UAE community to raise vital funds for the provision of hot meals, food baskets, as well as waterproof and fire-resistant tents for the people of Gaza, through Anera, Dubai Cares’ implementing partner in Gaza.
The “Double Blessings” initiative which was part of Choithrams’ 50th anniversary celebrations and ran from 1 March to 10 April, raised funds for “Gaza In Our Hearts” by inviting customers to purchase ready-to-eat meals for AED 10 at any of its retail outlets and online stores, as well as on popular delivery apps. 10,000 meals across 30 days were donated to the UAE Food Bank. Proceeds from the sale of the ready-to-eat meals were directed to Dubai Cares for “Gaza In Our Hearts” with Choithrams boosting donation value by 50 times, handing over a total amount of AED 500,000 to the organization.
L.T. Pagarani, Chairman of Choithrams Group, said, “We are overwhelmed by the generosity and support of our customers, partners, and stakeholders. We are grateful to the donors who have made our “Double Blessings” Ramadan campaign their own. Choithrams’ legacy is built on 50 Years of Goodness, and now we are even more inspired to grow Goodness for the next 50 years.”
Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares, said, “We are thankful to Choithrams and its customers for their remarkable contribution towards our “‘Gaza In Our Hearts”’ Ramadan fundraising campaign. Their support and generosity demonstrates that in the journey of giving, we share a common goal to deliver meaningful impact.”
Manal Obaid Yaroof, head of UAE Food Bank Committee, said, “We appreciate the partnership with Choithrams and the generosity of its customers, who have donated thousands of meals to UAE Food Bank. Their donations have brought smiles and relief to hundreds and thousands of families and individuals during the holy month of Ramadan.”
About Choithrams
Choithrams is a successful group with associates in diverse fields including manufacturing, distribution, commodities, retailing This rich combination brings to the group a huge fund of experience and resources. Choithrams came to UAE in 1974 and its chain of over 50 supermarkets have made it a household name in the Emirates.
Follow us on Twitter at @choithramsuae or check our website: www.choithrams.com/en/
About Dubai Cares:
Since its inception in 2007, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and youth in developing countries with access to quality education through the design and funding of programs that aim to be impactful, sustainable and scalable. To date, the UAE-based global philanthropic organization has successfully launched education programs reaching over 24 million beneficiaries in 60 developing countries.
Dubai Cares plays a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all, and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises. Moreover, Dubai Cares adopts a strategic approach to improve student enrollment and learning outcomes through an integrated school health and nutrition model that is made up of school-based deworming activities, school feeding, and WASH (Water, Sanitation & Hygiene) in schools.
Dubai Cares is a civil society organization formally associated with the United Nations Department of Global Communications (UN DGC), as well as a registered non-government organization under IACAD, the charitable activities regulator in Dubai. The UAE-based global philanthropic organization is authorized to raise funds through direct donations and fundraising campaigns, as well as process all permit approvals with IACAD.
Volunteerism is a powerful tool to Dubai Cares in order to engage people in tackling development challenges. Dubai Cares rallies the UAE wider community through a large spectrum of volunteering and awareness initiatives that are linked to its global mandate.
To learn more, please visit www.dubaicares.ae
About UAE Food Bank
The UAE Food Bank is a non-profit charitable organisation launched January 4th 2017 under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).
It is committed to distributing food to those in need while eliminating food waste by collaborating with local authorities, as well as local and international charities, to create a comprehensive ecosystem to efficiently store, package and distribute excess fresh food from hotels, restaurants, and supermarkets. It is the first Food Bank in the United Arab Emirates.
